Certain Announces Integrated Event Check-In

SAN FRANCISCO, Feb. 25, 2014 /PRNewswire/ -- Certain Inc., the leader in enterprise event management software, today announced the integration of Check In Easy, the leading mobile app that offers clients a simplified and quick way for staff to check attendees in to events. Check In Easy now connects directly to the Certain platform, increasing productivity for event organizers and collecting valuable data for marketers. As a result, attendees have a more streamlined attendee experience.

"The integration of Check In Easy and Certain is another step in Certain's strategy to help marketing and event professionals deliver the most engaging and satisfying attendee experience possible," said Peter Micciche, CEO of Certain. "With Check In Easy, attendees will enjoy the simplified and fast check-in process, and event owners and marketers will benefit from harnessing key event attendance data to measure the impact of events on the sales cycle accurately."

Key features of the integration:

• Seamlessly access registration information from the Certain platform
• Create a great first impression, reduce wait times and dramatically improve the attendee experience with the Check In Easy mobile app
• Stay on top of event details at all times with instant attendance reports anywhere, anytime 
• Trigger alerts when VIP guests arrive
• Send text messages to guests with important updates or event information
• Track event attendance data for targeted marketing and sales follow up

"We manage several conferences for our customers every month. It's critical that we track attendance accurately, and Check In Easy's integration with Certain makes that easy for attendees and our staff," said Phil Mundy, vice president of operations of Talking Point, premier supplier of international corporate meetings. "The smooth and simple check-in process using mobile devices, and the robust attendee profiles that can be tracked through the integration with Certain empowers us to control all aspects of event registration efficiently and measure the positive impact of events for customers."

Check In Easy was acquired by Certain in September 2013 and has more than 15,000 users from leading companies, such as McKesson Corporation and Sony Music Corporation.

To learn more about Certain and Check In Easy, download the new eBook, "Transform the First Impression of Your Event."

About Certain: Powering Connections, Accelerating Business

Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with leading enterprise-class marketing automation and CRM applications, and the Certain Event Success Hub™ includes industry partners that complement the Certain platform to ensure a complete solution. The Certain platform enables attendee management from check-in to social and mobile participation and enables 1-to-1 meetings that maximize event value for all stakeholders. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information please visit www.certain.com.

CONTACT:
Michelle Schofield
Director of Marketing
Certain, Inc.
[email protected]

SOURCE Certain, Inc.