Cera Products launches new Ready to drink ceralyte® ORS

HILTON HEAD ISLAND, S.C., May 18, 2017 /PRNewswire/ -- Cera Products, Inc. announces a new ceralyte oral rehydration solution (ORS) is now available ready to drink in a 250 ml (8 oz) size with a three year shelf life.  ceralyte^®, the new-generation rice-based gluten-free ORS is the first such product to have the dual action of effectively treating both dehydration and diarrhea, reducing fluid losses as it rehydrates, and it can be used for all ages.

ceralyte^®  is a non-prescription product that safely treats diarrhea, regardless of etiology, in both children and adults. Clinically tested at renowned institutions, it is regulated by the FDA as a medical food so a physician should supervise its use.  ceralyte^® has been widely used in powder form, including in military medical kits.  Now, it is also available as a convenient ready-made drink available to distributors, retail pharmacies, hospitals, clinics and individuals nationwide.

"While the typical sugar-based ORS solutions marketed primarily for use in infants or young children correct dehydration, they do not reduce fluid losses.  Conventional sports drinks are inappropriate for use in diarrhea as they do not have the correct levels of salts needed for fluid replacement," said Charlene Riikonen, Founder and CEO.  "With more than 375 million episodes of acute and chronic diarrhea each year in the United States, we believe ceralyte^®  is cost effective and meets an important healthcare need."

"Physicians may wish to use ceralyte^® with patients presenting with any type of diarrhea  which could result in dehydration," said Ms. Jennifer Gurrola, President,  "Pharmacists will recognize the unique dual action of ceralyte^® to help reduce  diarrhea while ensuring hydration. Cancer patients undergoing chemotherapy or radiation will see lessened discomfort with  ceralyte^®.

This scientifically developed low-osmolarity cost-effective formulation is also available in a variety of strengths and flavors in traveler-friendly ready-to-mix powder in different sizes.

ceralyte was developed and patented by Cera Products based on research led by scientists at Johns Hopkins University. Multiple studies attest to the safety and efficacy of the product, and is used by all branches of the US military, and other US Government agencies. 

A woman-owned and operated company with Federal contracts,  Cera Products manufactures its line of rice-based hydration drinks and drink mixes in the USA, and sells nationally and internationally. See more information at  www.ceraproductsinc.com 

SOURCE Cera Products Inc.

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