CEO Shaun Roberts Discusses Integrity in KonaRed's Supply Chain

KOLOA, Hawaii, Feb. 11, 2016 /PRNewswire/ -- With recent reports raising questions on the quality and safety within the supplement industry,  KonaRed Corporation (OTCQB: KRED), manufacturers of Antioxidant Juices, whole bean coffees, RTD cold brew coffees and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry^® coffee fruit from Kona, Hawaii, USA provides this investor update on  KonaRed's transparency policies, including  sustainability and traceability within its supply chain.

KonaRed's CEO Shaun Roberts stated, "With the rise in demand for premium and functional consumer packaged goods it's critical for a company like us to communicate with customers about how we produce our products.  We have policies and procedures in place which ensure the integrity of the products we produce and have always passed this information along to our customers. The industry is in a critical juncture in which regulators, suppliers, vendors, and customers are demanding a uniform reference point to address concerns on the quality of ingredients. We believe we have a competitive advantage with USA sourced Coffee Fruit and are ahead of the curve because of our stance on efficacious products and promoting the transparency and the sustainability of our supply chain. This is something we've done since inception and take very seriously."

KonaRed is an emerging leader in the U.S. coffee fruit category in the global functional wellness "Coffee Fruit" market. Studies demonstrate that the coffee fruit is actually an antioxidant powerhouse with the potential of increasing healthy energy and mental clarity.

Starting from our first sale in 2009, KonaRed has shown transparency in the manufacturing process and the sustainability of its supply chain. According to Mr. Roberts, the company is "an open book" when it comes to how KonaRed manufactures its products and processes its ingredients.  Coffee fruit is the outer "cherry" which surrounds coffee beans and is removed when coffee beans are harvested and Mr. Roberts reports that environmentally conscious consumers see this as a compelling reason to buy the KonaRed^® line of products because they use the previously discarded coffee fruit. KonaRed's approach to production is both good for the environment and good for commerce because it creates a new revenue stream for Coffee farmers and provides a solution to growing waste that was created from Coffee Fruit being discarded during the harvesting of Coffee beans.

About KonaRed Corporation

KonaRed^® Corporation is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The Company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona, Hawaii.  KonaRed^®, through a licensing agreement with FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary patented processes that produce and market a complete range of healthy products which showcase the Hawaiian Coffee Fruit. The line of consumer packaged goods include its recently launched ready to drink ('RTD') Cold Brew Coffee and line of Kona Coffee bean products. These complement the Company's well established RTD KonaRed^® Antioxidant Juice, Green Tea, and Coconut Water beverages which are made with the antioxidant rich extracts and powders from Hawaiian Coffee Fruit. KonaRed^® also packages and sells individual products size 100% Hawaiian Coffee Fruit Powders. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed^® went public and trades on the OTCQB under the symbol KRED. KonaRed^® Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed^® sells its products at retail stores across the U.S., Canada, Japan and is expanding into other international markets. KonaRed^® products are sold in select Kroger, Safeway, Albertsons, Vitamin Shoppe, Target, Whole Foods, 7-Eleven and many other retail outlets. More information about KonaRed^® and its products can be found at www.konared.com

Forward Looking Statements

Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

Contact:

Investor and Media Relations:
Robert Haag
IRTH Communications
[email protected]
866-976-4784

Logo - http://photos.prnewswire.com/prnh/20140617/119162

SOURCE KonaRed Corporation

Related Links

http://www.konared.com