CEO Brandon Frere Asks: Why Help Someone in Need?

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Jun 29, 2018, 01:00 ET

PETALUMA, Calif., June 29, 2018 /PRNewswire/ -- Why help someone in need? Are we hardwired to help? Is it social pressure? Or ego? Is it good for us? These questions are being explored in depth at research centers across the country but certainly, a critical component in risking safety or comfort in order to help someone is empathy, the ability to put ourselves in another person's skin to feel what they are feeling. An example of this is when a humanitarian crisis boils for months or years with little notice taken by the outside world, until a photo, particularly of a child suffering, elicits empathy and suddenly individuals unconnected to the event help by stepping in or demanding that leaders take action. Millions of people are in need of help every day - how do we choose who to help and how? Brandon Frere, CEO of Frere Enterprises and many other ventures, believes that the goal of any venture is to help as many people as possible get what they want out of life.

"Why help someone in need? When I see people suffering, especially financially, I deeply feel that suffering and take the same action steps I would take as if it were my own suffering," said Frere. "I immediately dive in, thinking of programs and processes that can ease that suffering."

Recent scientific theories hold that we first felt empathy because it was an evolutionary advantage. Empathy probably first shaped parental responsibility, allowing babies to communicate their joy or pain with smiling or crying so that parents could properly attend to them. It helps to explain gender differences in human empathy and also helps to explain why photos of suffering children, not news headlines, elicit strong emotional responses. Of course, as brains grew more complex, social and cultural factors began to strongly influence who received empathy. Individuals, families and whole societies can be more or less empathetic based on factors such as personality, upbringing, cultural, political and economic, and dozens of other factors.

From a mental health perspective, those with high levels of empathy are more able to function well in society, acquiring "larger social circles and more satisfying relationships," according to Good Therapy. Empathy is vital in building successful interpersonal relationships within the family, at the workplace and in all social interactions, while lack of empathy indicates conditions such as antisocial personality disorder and narcissistic personality disorder. As a CEO and business owner, Frere understands that responding to people without empathy leads to poor outcomes while responding with empathy creates fuller, richer and more satisfying experiences for employees and clients.

"All of my efforts are built around having empathy for those stuck in the middle of a difficult challenge, finding workable solutions and putting those solutions into action," said Frere. "Building organizations around helping others is what I live for."

About Frere Enterprises
Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His company website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

FrereEnterprises.com

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