CENTURY 21 Selects VHT ImageWorks Digital Marketing Platform

ROSEMONT, Ill., July 27, 2011 /PRNewswire/ -- VHT, a leading provider of technology and services for marketing residential real estate online, today announced that Century 21 Real Estate LLC, the franchisor of the world's largest real estate organization, has selected and launched its VHT ImageWorks platform to boost online visibility, drive homebuyers to its website and increase sales conversion.

VHT ImageWorks is a comprehensive and automated digital marketing platform used by industry-leading brokerages to drive buyers directly from search engines to their sites and engage them with visually alluring listings.

Within a few weeks after launching VHT ImageWorks, CENTURY 21 achieved the following results in June:

• An increase of more than 200,000 incremental visitors from search engines to century21.com, compared to June 2010. During the same period, real estate search traffic dropped 5 percent nationally, according to Google Insights.
• A 45 percent jump in the volume of keywords and search terms associated with century21.com.

"After evaluating the array of offerings available in the marketplace, we chose VHT because of its proven track record and unrivaled expertise in real estate marketing and attracting online buyers," said Bev Thorne, Chief Marketing Office, Century 21 Real Estate LLC. "Since launching VHT ImageWorks, our web traffic from search engines has improved significantly. VHT provided a platform that is the ideal complement to our campaign to build consumer recognition of our brand as Smarter, Bolder, Faster."

"CENTURY 21 is in tune with the next generation of home buyers," said Alex Zoghlin, CEO of VHT. "They understand the importance of differentiating their brand online and winning the battle for buyers. We're proud to be supporting their efforts with ImageWorks."

About VHT, Inc.

VHT is a leading provider of technology and services to brokerages nationwide for marketing real estate online. Since 1998, VHT has been providing professional production, management and distribution of visual assets– including photographs, video, multimedia tours and Video on Demand television spots - for more than $1.5 billion in properties for 3,500 client companies and more than 100,000 real estate professionals. VHT ImageWorks is the first turnkey marketing platform developed to position brokers as the original source of listings information on the web, while increasing brokers' online traffic and conversion rates. Venture-backed VHT is based in Rosemont, IL.

SOURCE VHT, Inc.