Centerplate Super-Charges Hospitality Programs at Qualcomm Stadium

SAN DIEGO, Sept. 7, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, including the San Diego Chargers, announced a series of new menu concepts, service improvements and special fan promotions for the 2011 National Football League Season at Qualcomm Stadium, along with its nine other NFL partner venues. Additionally, Centerplate will be serving as hospitality host to this year's Super Bowl in Indianapolis and next year's Super Bowl in New Orleans.

"We are thrilled to offer the signature flavors of our region to our fans," said Chris Verros, Centerplate's Executive responsible for the stadium. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary game-day experience."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

Diego Cheesesteak- Our original San Diego take on the traditional Cheese Steak, thin sliced rib eye grilled with julienne peppers, onions and sliced jalapenos piled on a jalapeno butter-brushed fresh hoagie roll topped with melted pepper jack cheese.

Fish Tacos- Breaded fish in corn tortillas topped with shredded cabbage, pico de gallo, white sauce and a lime wedge.  Served with tortilla chips and salsa.  

Pulled Pork Dog- All beef hot dog topped with sweet, smoky barbeque shredded pork topped with shredded Cheddar cheese

Wings Around the World- Hand shaken and prepared to order with an extensive assortment of sauces, including Traditional Buffalo, Golden Barbecue, Sweet Red Chili, Cajun and Sweet Teriyaki

Hail Bloody Mary- A classic football fan favorite served in a souvenir mason jar and accompanied with a condiment bar that includes Worcestershire sauce, Tabasco hot sauce, celery salt, olives, celery and limes.  

Fan Appreciation and Special Promotions

Centerplate has introduced a series of fan appreciation promotions for Chargers fans including the "Bottomless Soda" served in a souvenir 32 oz refillable soda cup and the "2-Point Conversion", a special offer of 2 regular hot dogs at a discount combo price. In October, the company will also join the fight against breast cancer with a limited edition pink souvenir cup for Breast Cancer Awareness Month with proceeds going to help cancer research.

Guest Services Enhancements

The Food Truck craze touches down at Qualcomm Stadium this season with a tailgate food truck rodeo each home game featuring popular, local truck concepts like San Diego Street Eats. There will even be trucks inside the stadium.  For example, The Super Q and Foodfarm food trucks will be some of the trucks on the plaza by gate "L".

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate also maintains an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also extending its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

Centerplate's new 2011 NFL Season initiatives follow other recent company news, including the addition of several new client-partners such as the New Orleans Ernest N. Morial Convention Center, one of the nation's largest convention centers; the University of Notre Dame's athletic facilities, including storied Notre Dame Stadium; and the Santa Clara Stadium, a new stadium which will serve as the future home of the San Francisco 49ers. The company was also recently named the fastest growing hospitality group in the country by Nation's Restaurant News.

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com.

SOURCE Centerplate

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