Centerplate Scores Big for Vikings Fans

MINNEAPOLIS, Sept. 14, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier entertainment venues, convention centers and sports stadiums, including the Minnesota Vikings, announced a series of new menu concepts, service improvements and special fan promotions for the 2011 National Football League Season at Mall of America Field at HHH Metrodome, along with its nine other NFL partner venues. Additionally, Centerplate will be serving as hospitality host to this year's Super Bowl in Indianapolis and next year's Super Bowl in New Orleans.

"We are thrilled to offer the signature flavors of our region to our fans," said Chris Verros, Centerplate's Executive responsible for the field. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary game-day experience."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

Sausage Kabob– Featuring Sheybogan Polish Sausage, hot link, Jalapeno and cheese bratwurst and smoked bratwurst skewered with purple onions and gold peppers served hot off the barbeque grill

Viking  Souvenirs- Fan favorites including the 200 oz bottomless popcorn bucket, Miller Beer & Peanut Bucket, 32 oz Mason Jar Mug as well as the new tall hurricane glass with Viking logo, the Pilsner Beer Glass and the pint cup with purple lid

Bison Cheeseburger- Mid west sourced savory lean bison patties topped with American cheese, fresh lettuce and tomatoes served on a bun

Bison Bratwurst- Mid west sourced bratwurst-style with bison meat sausages

Bison Hotdog- Mid west all meat bison hot dog served on a bun

Norseman Nachos- Served at the cantinas, featuring fresh tortilla chips, seasoned ground beef smothered with cheese, sour cream, tomatoes, onions, shredded lettuce, jalapeno peppers and salsa

Wings Around the World- hand shaken savory boneless chicken and prepared to order with an extensive assortment of sauces, including Traditional Buffalo, Golden Barbecue and Sweet Red Chili

Fan Appreciation and Special Promotions

Centerplate has introduced a series of "Fan Appreciation" promotions for Vikings' fans including the Hail Mary Pre-Game Bar, the "Build Your Own" Bloody Mary Bar, Grilled Combos, South Dakota Beer Mugs, the Bottomless Popcorn, and deep fried cheese curds.

Guest Services Enhancements

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate also maintains an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also extending its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

Centerplate's new 2011 NFL Season initiatives follow other recent company news, including the addition of several new client-partners such as the New Orleans Ernest N. Morial Convention Center, one of the nation's largest convention centers; the University of Notre Dame's athletic facilities, including storied Notre Dame Stadium; and the Santa Clara Stadium, a new stadium which will serve as the future home of the San Francisco 49ers. The company was also recently named the fastest growing hospitality group in the country by Nation's Restaurant News.

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at www.centerplate.com

SOURCE Centerplate

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