Centerplate Develops Traditional Hawaiian Menu for the NFL 2011 Pro Bowl Fans

STAMFORD, Conn., Jan. 28, 2011 /PRNewswire/ -- Centerplate, the largest hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, plays hospitality host for the 2011 NFL Pro Bowl in Hawaii. Centerplate is certainly no stranger when it comes to the NFL or world-class events. This Pro Bowl marks Centerplate's tenth and the company is honored to serve as hospitality partner to ten NFL clubs. Additionally, Centerplate has also been proud to serve 12 Super Bowls, 20 World Series, the Vancouver 2010 Winter Olympics and 15 official U.S. Presidential Inaugural Balls. Centerplate will greet fans of the NFL with an exciting new menu, innovative fan promotions, and enhanced customer service programs.

For the many out of state fans, Centerplate is excited to offer the unique flavors of Hawaii. To serve these important guests, Centerplate has developed a number of menu concepts specifically tailored to the game and has added numerous supplementary points-of-service to ensure visitors will be served a wide variety of flavorful meals and snacks without sacrificing service speed.  

Some of the company's chef-crafted dishes include:  

• Malasadas -- Hand rolled corn dough balls, fried in oil and dusted with sugar

• Kalbi plate -- Barbeque short rib served with rice and noodle salad

• LauLau plate -- Traditional Hawaiian pork and salted butterfish steamed in luau leaves and tea leaves

• Hawaiian Shave Ice -- A favorite Hawaiian dessert of light and fluffy ice with flavored syrup including Pineapple, Lychee, Coconut, Vanilla (blue in color), Lilikoi passion fruit, and of course, rainbow, among others. Mixing flavors is encouraged.

To complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, which has been completely revamped and re-launched as Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

"We are thrilled to offer authentic Hawaiian flavors to our fans," said Scott Marshall, Centerplate's Senior Vice President responsible for the game. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary Pro Bowl experience."

2010 proved to be one of the company's strongest ever in new business development and client retention in its eighty-year history. Centerplate added several new client-partners, including the Woodruff Arts Center, one of the nation's most prestigious art centers, in Atlanta, Georgia, the Cobo Center, in the heart of downtown Detroit, and the Baltimore Convention Center, among others.

About Centerplate:

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in 250 prominent sports, entertainment and convention venues across North America. Centerplate has provided services to 11 Super Bowls, 20 World Series, the South Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at www.centerplate.com.

SOURCE Centerplate

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