Cenpatico Reveals New Look

AUSTIN, Texas, June 16, 2011 /PRNewswire/ -- Cenpatico has launched a new brand that better illustrates the numerous services it provides. The organization has more than 17 years of experience in managing behavioral health benefits; however, Cenpatico has expanded services beyond behavioral health over the past several years. Our healthcare specialties now include behavioral health and foster care; specialty therapies and rehabilitation including physical, occupational, and speech therapies; school-based services; community reentry and more.

(Logo:  http://photos.prnewswire.com/prnh/20110616/DA21393LOGO)

As part of the change, Cenpatico has introduced a new logo and message, "Improving Lives." The new logo features a "C" with a heart-shaped apple.  The "C" in the logo stands for Cenpatico.  The "heart" shape design represents health, compassion and empathy and healthcare, while the "apple" represents innovation, wellness ("an apple a day") and our public education programs.

"Our goal in introducing the new brand was to be inclusive and to feature more than our behavioral health experience but also the wealth of expertise we have serving children and other vulnerable populations across therapies," said Angela Perri, Vice President of Business Development, Marketing and Communications.

In addition to the logo change, Cenpatico is now doing all business using the new brand. For example, the organization was previously known as Integrated Mental Health Services (IMHS) in Texas; and had various organizations like InSpeech and ABA Schools that were part of our corporate structure but had separate branding. "We heard from our members, providers and other stakeholders that our multiple names and logos were confusing.  We took that feedback seriously and worked to create this single, inclusive brand," said Perri.  

As part of this branding effort, Cenpatico will also launch an updated website in early Fall.  The new website will feature access to additional resources and provide a user-friendly online experience.

Cenpatico serves 1.6 million members across ten states that are enrolled in public sector health care including Medicaid, CHIP, TANF, SSI and Foster Care.  "Cenpatico is committed to finding solutions that work for members and other stakeholders.  We will develop a program for just a few members if it helps them overcome their healthcare issues," said Sam Donaldson, Ph.D., President and CEO of Cenpatico.

"Cenpatico has experienced tremendous growth in the past few years and these changes are designed to better reflect what we do," said Donaldson.  "While our brand and logo have changed, the one thing that won't change is our commitment to provide quality healthcare services. With everything we do, our mission and focus is to do all we can to improve the lives of our members."

About Cenpatico-

Cenpatico is a multi-state managed health care company based in Austin, Texas.  It is a subsidiary of Centene Corporation, a Fortune 500 Company.  Since 1994, Cenpatico remains dedicated to serving in the public sector only and has approximately 1.6 million members in ten states.  The company's public sector healthcare specialties include behavioral health, school-based services, specialty therapy and rehabilitation, community reentry and more utilizing a local approach to service coordination and delivery.  We are committed to innovative solutions and designing programs tailored to improving functional outcomes with our members. Find us online:  www.cenpatico.com  

SOURCE Cenpatico

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