Cellular One Launches New Advertising Campaign Featuring Country Recording Artist Rachel Holder

WAYNE, Pa., Aug. 7, 2013 /PRNewswire/ --  MTPCS, LLC, d.b.a. Cellular One. Cellular One of Louisiana, Texas, and Montana announces a new advertising campaign featuring Country Recording Artist, Rachel Holder. In the campaign Rachel showcases her fun demeanor, dressed in Cellular One's black and red colors, while bringing special messages to consumers. The campaign shares previews of new products, enhanced services and the outstanding customer experience from Cellular One.

(Photo: http://photos.prnewswire.com/prnh/20121106/DA06707-a)

In keeping with the Cellular One's focus of "Great Value . . . Greater Service", Cellular One looks to Rachel Holder to deliver the sincere message of low prices, high quality, and a level of one-on-one engagement that's simply not available from AT&T or Verizon. Rachel's humble roots and universal appeal seem to be the perfect marriage to the brand's earnestness in being the market's most reliable provider.

"We are excited about our new Cellular One campaign featuring Rachel Holder. She is a delightful young woman who is very committed to her music and is using her platform to help others.  She is also featured on our billboard campaign which communicates the importance of not texting while driving," said Jonathan Foxman, President and CEO for Cellular One. With this important public service message, Cellular One hopes to leverage Rachel's celebrity in order to drive the message home, while offering the country star an enhanced reach toward her fans.

Rachel released her third single last week on country music radio titled "Help Me" co-written by Super Star, Carrie Underwood, along with Katrina Elam and Ashley Monroe. Rachel will be performing in New York in September along with other country music artists. She will also be visiting high schools performing and talking about No Texting and Driving throughout the upcoming school year – a movement she is truly passionate about.

About Cellular One
Cellular One is one of the largest and most successful regional wireless carriers in the United States, serving customers in Louisiana, Texas, and Montana. Cellular One is committed to providing great value and exceptional service for its customers.  The Cellular One team of knowledgeable, experienced professionals is dedicated to serving customers and local communities in ways that far exceed their expectations. For more information, please visit www.cellonenation.com.

For Information about Rachel Holder visit www.rachelholder.com

Media Contact: Margaret McKoin
[email protected] 
Phone: 817-403-0866

SOURCE Cellular One