Cellfire Adds Wes Horvath to Management Team, Bolstering Grocery and Loyalty Card Expertise

SAN JOSE, Calif., May 17 /PRNewswire/ -- Cellfire Inc., the leader in electronic and mobile coupon solutions, today announced the appointment of Wes Horvath as Vice President of Retail and Grocery. With more than 20 years of experience in the grocery and loyalty card business, Horvath will provide leadership in this key growth area of the company, as it recently announced partnerships with leading grocery retailers, such as Kroger, Safeway, Wakefern and Giant Eagle.  Horvath will be responsible for expanding Cellfire's retailer partnerships throughout the U.S.

"Electronic coupons have really taken off in grocery, and we are looking to capitalize on this burgeoning market with strong leadership in this area," said Robert Drescher, CEO of Cellfire.  "As an industry veteran and expert, Wes Horvath is a welcome addition to our growing company. The timing couldn't be better, as we look to broaden our national retail and grocery network."  

Wes brings a wealth of experience in sales, marketing and new product development, with an emphasis on loyalty marketing in grocery and consumer packaged goods.  Prior to joining Cellfire, Horvath served as Vice President of Business Development at Allied Data Systems, leading their loyalty marketing programs and strategic relationships with prominent North American grocers.  He also led the business development effort for Safeway, where he helped build the Blackhawk Network, the world's largest provider of third party prepaid cards.

About Cellfire

Cellfire is the leading provider of electronic and mobile coupon solutions in the U.S.  The company gives merchants and brands an interactive, targeted, and secure solution to reach and engage customers anytime, anywhere with the device of choice.

Cellfire offers consumers convenient savings from leading brands, grocers, and retailers at over 6,000 locations nationwide. Cellfire users can find coupons through the Web at cellfire.com, or anywhere on-the-go with Cellfire's award-winning mobile application. Cellfire is a free service, although standard data or usage charges may apply when using the program with a mobile device, depending on the carrier or data plan.

Founded in 2005, Cellfire is headquartered in San Jose, Calif.  For more information or to download Cellfire, visit www.cellfire.com.

SOURCE Cellfire Inc.