Celestron Taps MWW Group to Spearhead Public Relations Campaign to Support New Product Launches

SEATTLE, Dec. 9, 2010 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it is has been retained as agency of record for Celestron (www.celestron.com), a leading designer, manufacturer and importer of high-quality optical products including weather stations, GPS devices, telescopes, binoculars, spotting scopes and microscopes. The California based optical authority sells and markets its products worldwide through a variety of specialty retail outlets and international distributors. MWW Group's communications program will help Celestron create excitement surrounding a series of new product launches and heighten anticipation for their unveilings at the 2011 Consumer Electronics Show (CES) in January.

MWW's efforts to showcase Celestron's superior solutions within the consumer, scientific and academic communities will include a potent mix of traditional and social media. The firm will leverage its deep relationships with key technology and consumer lifestyle influencers, as well as strong media contacts, to garner top-notch media coverage and ensure a successful launch period.  

"Celestron is a company that for more than 50 years has stood at the pinnacle of the optical manufacturing industry and a brand that is synonymous with quality and customer satisfaction.  It is exciting to work with such a pioneering, innovative company and to help Celestron begin a new chapter in its incredible brand history," said Michael W. Kempner, president and CEO of MWW Group.  "Our team is charged to help Celestron spark excitement and awareness for its products in a very competitive space and to help the brand blast through the clutter and make a major impact at CES."

"Partnering with MWW Group was a natural choice. The firm has an impressive background and substantial experience launching technology products," said Joe Lupica, CEO of Celestron. "Their work with photography and optics companies further convinced us of their expertise to help us achieve our business objectives for Celestron products and brand at CES."

Added Lupica, "CES is such an important event for Celestron. We saw an astounding amount of success, media buzz and interest after the launch of our SkyScout™ Personal Planetarium™ at CES 2006 and we look forward to MWW Group helping make CES 2011 just as successful."

The Celestron account will be managed out of MWW Group's Seattle office.

About Celestron

Celestron, is a leading designer, manufacturer and importer of high-quality optical products including computerized and non-computerized telescopes and related accessories, weather stations, GPS devices, binoculars, spotting scopes and microscopes.  Since manufacturing its first telescope in 1960, Celestron has grown to become one of the world's leading telescope makers, and enjoys brand-name recognition among serious amateur astronomers for superior optics, outstanding design, and innovative technology.  Celestron's innovative products continue to receive numerous industry and consumer media accolades, adding to an already impressive list that includes awards for product innovation from Reader's Digest, Popular Science, PC Magazine, Popular Mechanics, the Consumer Electronics Association and more.  Celestron is a privately held company with corporate offices and manufacturing facilities, in Torrance, CA.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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