Celestial Seasonings® Launches Sleepytime Snooz™ Natural Sleep Aid Herbal Supplement Shots to Help Weary Consumers Sleep Easier

Trusted relaxation experts introduce safe and effective natural sleep aid alternative

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Nov 28, 2012, 08:15 ET

BOULDER, Colo., Nov. 28, 2012 /PRNewswire/ -- Celestial Seasonings^®, a brand of The Hain Celestial Group, Inc. (NASDAQ: HAIN) and one of the most trusted names in the specialty tea business for more than 40 years, today announced the addition of Sleepytime Snooz^™ Natural⁺ Sleep Aid^* herbal supplement shots to their Natural Shots portfolio. These powerful new nighttime shots naturally support falling asleep faster, staying asleep longer and waking up refreshed with no grogginess – providing much-needed help to consumers suffering from occasional sleeplessness.^*

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"Research shows that nearly 3 out of 4 adults regularly struggle to get a good night's sleep," said Blake Waltrip, vice president and CMO at Celestial Seasonings, Inc. "With our brand's credibility in the relaxation category and the popularity of our Sleepytime product line, it makes sense for Celestial Seasonings to offer a safe and effective natural sleep aid to help consumers get the quality sleep they need."

Total sales of over-the-counter (OTC) sleep aids are predicted to increase by nearly 22 percent by 2016. Much of this growth is expected to be driven by natural and homeopathic sleep alternatives, which now command a 26 percent share of the total OTC sleep aid category.¹ New Sleepytime Snooz herbal supplement is well-positioned to meet this need with its proprietary blend of effective natural ingredients, including well-known sleep agents like valerian and melatonin, and relaxing botanicals like chamomile.

"Consumers are increasingly searching for natural sleep aid alternatives, and we're meeting this demand with an efficacious blend of ingredients that consumers can feel good about using," said Jennifer Stolte, senior director of marketing at Celestial Seasonings, Inc. "In addition, our Natural Shots portfolio now features a more robust assortment of products that provide natural solutions to meet multiple consumer needs."

Celestial Seasonings Sleepytime Snooz Natural Sleep Aid herbal supplement shots are packaged in convenient and portable 2.5 fluid ounce bottles and are available in three flavor varieties: Berry, Peach and Lemon Ginger. The shots are currently available at Walmart stores nationwide, and on the Online Shot Store section of celestialshots.com.

To learn more about Sleepytime Snooz or any Celestial Seasonings Natural Shots product – including ENERJI^™ Green Tea Energy Shots and Kombucha Energy Shots – visit the Natural Shots website (celestialshots.com). You can also engage with the brand on Facebook and take the Snooz Quiz to share your sleep type with your friends and obtain a coupon (facebook.com/CelestialShots), or follow the brand on Twitter (@celestialshots).

Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious, all-natural specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique and healthful varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and natural shots. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand's heritage. From calming and relaxing to refreshing and rejuvenating to everyday health and wellness support, there's a Celestial Seasonings^® product for any mood, any moment, any time of day. For more information, visit celestialseasonings.com or facebook.com/CelestialSeasonings.

The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings^®, Earth's Best^®, Terra^®, Garden of Eatin'^®, Sensible Portions^®, Health Valley^®, Arrowhead Mills^®, MaraNatha^®, SunSpire^®, DeBoles^®, Gluten Free Cafe^™, Hain Pure Foods^®, Hollywood^®, Spectrum Naturals^®, Spectrum Essentials^®, Walnut Acres Organic^®, Imagine^®, Almond Dream^®, Rice Dream^®, Soy Dream^®, WestSoy^®, The Greek Gods^®, Ethnic Gourmet^®, Yves Veggie Cuisine^®, Europe's Best^®, Cully & Sully^®, New Covent Garden Soup Co.^®, Johnson's Juice Co.^®, Farmhouse Fare^®, Hartley's^®, Sun-Pat^®, Gale's^®, Robertson's^®, Frank Cooper's^®, Linda McCartney^®, Lima^®, Danival^®, GG UniqueFiber^®, Natumi^®, JASON^®, Zia^® Natural Skincare, Avalon Organics^®, Alba Botanica^®, Queen Helene^® and Earth's Best TenderCare^®. Hain Celestial has been providing A Healthy Way of Life™ since 1993. For more information, visit www.hain-celestial.com.

⁺"Natural" means no artificial colors, flavors or preservatives.
^*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
¹Mintel, OTC Sleep Aids, January 2012

SOURCE Celestial Seasonings