Celebrity Stylist Johnny Wright and Beauty Guru MoKnowsHair Unveil the L.O.C. Method on The Wendy Williams Show

NEW YORK, Oct. 2, 2015 /PRNewswire/ -- Dark and Lovely Au Naturale, the award-winning #1 new hair care line for natural hair*, in partnership with The Wendy Williams Show, unveiled Moisture L.O.C.: a product layering haircare regimen born online by naturalistas to lock in endless moisture for curls that won't dry out.

Inspired by the L.O.C. Method, a popular layering technique used by women with naturally curly hair to maximize moisture retention, the new Dark and Lovely Au Naturale Moisture L.O.C. collection infuses hair with moisture, leaving curls plush and pliable. Formulated with a powerful combination of nurturing ingredients including, Coconut and Moringa Oils, Au Naturale Moisture L.O.C. penetrates deep inside the hair, leaving hair deeply nourished, shiny and healthy for a full week.

L.O.C., an abbreviation for leave-in, oil, and cream, is an easy-to-remember, step-by-step moisturizing haircare process, with products applied to the hair in the following order:

• L: Leave-In conditioner prepares the hair to absorb moisture
• O: Oil Cocktail absorbs into each strand
• C: Sealing Cream is the final step to seal in moisture

Comprised of five key products, the Dark and Lovely Au Naturale Moisture L.O.C. treatment line includes: Sulfate-Free Cleansing Shampoil, Deep Conditioning Delight, Super Quench Leave-In Spray, Soak It Up Oil Cocktail and Lock It In Sealing Cream.

During The Wendy Williams Show, celebrity stylist Johnny Wright gave two lucky "Wendy Watchers" fabulous hair upgrades, while hair and beauty guru Monica Stevens of MoKnowsHair.com provided at-home haircare and styling tips. Johnny created two gorgeous looks using Dark and Lovely Au Naturale Moisture L.O.C., Dark and Lovely Fade Resist rich conditioning, long-lasting haircolor and Optimum Amla Legend, a range of salon-inspired products infused with Amla Oil to rejuvenate, condition and strengthen all hair types.

"I was thrilled to be back on The Wendy Williams Show!" said celebrity stylist Johnny Wright. "Upgrading the looks of deserving women is one of the things I love most about my job."

"It was so much fun appearing on The Wendy Williams Show with Johnny," said Monica Stevens of MoKnowsHair.com. "I was thrilled to share do-it-yourself, at-home haircare and styling tips with the viewers, especially the L.O.C. Method. What I love most about the Dark and Lovely Au Naturale L.O.C. system is that it takes the guesswork out of selecting the L.O.C. All the products from the Shampoil down to the Sealing Cream have complimentary ingredients that are formulated to work together seamlessly to deliver best results."

Dark and Lovely Au Naturale, Dark and Lovely Fade Resist Haircolor and Optimum Alma Legend are now available in Walmart, Family Dollar and other mass, drug, and beauty supply stores nationwide for under $10 each. For more information, please visit darkandlovely.com, optimumsalonhaircare.com or follow us on:

Instagram: @official_darkandlovely, @amlalegend
Facebook: facebook.com/darkandlovely, facebook.com/AmlaLegend 
Twitter: @darkandlovely, @amlalegend 
YouTube: https://www.youtube.com/user/softsheencarson

To view the full segment on The Wendy Williams Show, visit: http://www.wendyshow.com/2015/10/02/softsheen-carson/#.Vg6kwRNVhHw

About The L'Oreal USA Multicultural Beauty Division:
The newly formed Multicultural Beauty Division includes brands such as: Dark & Lovely, Let's Jam!, Optimum Amla Legend, SoftSheen-Carson Professional, Magic Shave and Carol's Daughter. As part of the Consumer Products business of L'Oreal USA, these brands are leading L'Oreal USA in multicultural innovation and are dedicated to serving the growing multicultural market.

About The Wendy Williams Show:
"The Wendy Williams Show" is the provocative, must-see talk show in daytime. Taped live in New York City, the show screens internationally in 52 countries, is syndicated nationally and airs on BET at midnight. Viewers delight over Williams' distinctive and entertaining personality, as well as a diverse mix of interviews with celebrity guests from television, film, music and sports. Popular segments include "Hot Topics," in which she delivers her own unpredictable, honest and authentic take on the juiciest headlines, and "Ask Wendy," during which she offers real advice to audience members looking for solutions to problems. "The Wendy Williams Show" is produced and distributed by Debmar-Mercury, a leading media company specializing in syndication, network, cable and ancillary markets.

*According to IRI Dollar Sales in the US, Dark and Lovely Au Naturale was the #1 new hair care line for natural hair in 2013.

Press Contact:
Lauren A. Clements / Sara Charles
Bratskeir & Company
212-679-2233
[email protected] 
[email protected]

Photo - http://photos.prnewswire.com/prnh/20151002/273637

SOURCE L'Oreal USA Multicultural Beauty Division

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