Celebrity Chef Danny Boome Announces Launch of Arthriving.com, A New Online Resource Featuring Smart Solutions And Product Innovations For People With Arthritis

MORRISTOWN, N.J., Jan. 26, 2012 /PRNewswire/ -- TV chef and online personality Danny Boome understands the frustration and challenges that arthritis pain can cause in the kitchen and beyond. That's why Danny, who has osteoarthritis, is partnering with Aleve® to announce the launch of Arthriving.com, a new website championing innovation and progress in arthritis-friendly product design, featuring products that help make living with arthritis more manageable.

(Logo:  http://photos.prnewswire.com/prnh/20110908/NY63435LOGO)

According to the Centers for Disease Control and Prevention (CDC), a remarkable 21 million adults (9% of all adults) have doctor diagnosed or arthritis-attributable activity limitations. Arthriving.com provides smart solutions and innovations for these individuals that can help them get through the day and enjoy every day activities. The profiled products are reviewed by Dan Formosa, a design guru with a background in product design and degrees in Ergonomics and Biomechanics. The products are evaluated using a review process tailored to the everyday issues facing people with arthritis pain. The site will be updated monthly with new, unique and timely content from credible resources and encourages readers to engage with the site. In addition, consumers are invited to review the products and share their feedback with others on the site.

"I am one of the 50 million American adults living with arthritis, and I'm excited to learn about these innovative tools anyone can use to keep enjoying the activities they love," said celebrity chef Danny Boome, best known as the Food Network's "Rescue Chef" and "The Chew's" Food Correspondent. "To manage my arthritis pain in the kitchen and throughout my active life, I use products to help control the pain like those featured on Arthriving.com, and I take Aleve."

About Osteoarthritis

Osteoarthritis (OA) is generally seen as a condition in men and women after 40, but OA is a chronic disease which affects an estimated 27 million Americans. OA occurs when there is a deterioration of cartilage between joints. This causes the bones to rub up against one another, causing stiffness and pain. There are various causes of OA; one is associated with aging and the "wear and tear" of life, and another which develops following a specific cause, such as an injury or obesity.

About Rheumatoid Arthritis

Rheumatoid Arthritis (RA) is a systemic inflammatory disease which manifests itself in multiple joints of the body and can cause pain, swelling, and redness. RA usually affects the lining of the joints but can also affect other organs. RA affects an estimated 1.5 million adults.

About Arthriving.com

Arthriving.com is a brand new online resource designed to help people with arthritis find expert-reviewed products and tips to help them get through the day and enjoy every day activities. Arthriving.com provides smart solutions and innovations to help make living life with arthritis easier. The arthritis community can get involved on Arthriving.com and post their review on products, comment on articles, etc., making it a unique online offering for the arthritis community.

About Aleve

Aleve® is an over-the-counter (OTC) pain reliever that provides relief for a variety of conditions, including: minor pain of arthritis, headache, muscular aches, toothache, backache, pain from the common cold, menstrual cramps and temporary reduction of fever. Based on minimum label dosing for 24 hours, you would take six Extra Strength Tylenol® or four Advil® to get the same all-day relief as just two Aleve.  Aleve is available without a prescription in Caplets, Tablets, Gelcaps and Liquid Gels, so it's easy to get relief that lasts all day, without the necessity of seeing a doctor.

About Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 16.9 billion (2010), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 55,700 employees (Dec 31, 2010) and is represented in more than 100 countries. Find more information at www.bayerhealthcare.com.

The Consumer Care division of Bayer HealthCare is headquartered in Morristown, N.J. Bayer's Consumer Care division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day® vitamins, and Flintstones™ vitamins in the United States, and, globally, Aspirin®, Flanax®/Apronax®, Talcid®, Rennie®, Canesten®, Bepanthen®, Bepanthol®, Supradyn®, Redoxon®, Berocca®, Cal-D-Vita/Elevit® and Vital 50 Plus®.

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

SOURCE Bayer HealthCare

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