Celebrities and Designers Toast the Runway With Official Mercedes-Benz Fashion Week Signature Cocktails

EFFEN® Vodka Serves as Official Vodka Sponsor at Spring 2011 Collections

News provided by

Beam Global Spirits & Wine, Inc.

Aug 31, 2010, 06:00 ET

DEERFIELD, Ill., Aug. 31 /PRNewswire/ -- For the crowds at Mercedes-Benz Fashion Week, cocktails serve as the perfect accessory to this year's impressive lineup of designers. In fact, two signature cocktails created by EFFEN® Vodka - the Official Vodka Sponsor - will be served Sept. 9 - 16 during the Lincoln Center festivities.

EFFEN, which means "smooth" in Dutch, designed the "EFFEN Hautini" and "EFFEN Picture Perfect" for legal-purchase-age guests who gather to see more than 90 of the world's most established and up-and-coming designers. However, it's easy to recreate the runway excitement of Mercedes-Benz Fashion Week at home with a well-designed cocktail using EFFEN Vodka, which is also perfect on the rocks, neat, or in a mixed drink:


EFFEN® HAUTINI
2 PARTS EFFEN VODKA
5 RASPBERRIES
1/4 PART GINGER SPICE (GROUND GINGER)
1 PART FRESH LIME JUICE
1 PART SIMPLE SYRUP
1/4 PART CRANBERRY JUICE

Muddle raspberries with ginger and lime juice.  Add remaining ingredients and shake well with ice. Strain into chilled cocktail glass. Garnish with fresh raspberry, skewered.

EFFEN® PICTURE PERFECT
2 PARTS EFFEN BLACK CHERRY VODKA
8 MINT LEAVES
1 PART SIMPLE SYRUP
1 PART FRESH LIME JUICE
1/2 PART CHAMPAGNE FLOAT

Muddle mint with simple syrup and fresh lime juice in mixing glass. Add EFFEN Black Cherry Vodka and ice. Shake well and strain into chilled cocktail glass. Float champagne and garnish with a mint leaf.

As the Official Vodka Sponsor at Mercedes-Benz Fashion Week, EFFEN designed these signature creations to be served in VIP lounges, during exclusive cocktail events and passed in between top designer shows in the main lobby. Known for its meaningful design, EFFEN brings smooth taste and a fashion-forward look that are right at home with the talented designers at the event.

Acquired by Beam Global in June 2009 from the Sazerac Company, the super-premium EFFEN Vodka rounded out the company's vodka portfolio.  As the only vodka created by the industry, for the industry, EFFEN offers not only a world-class liquid but a sleek, form-meets-function design. Produced in Holland from Dutch wheat, the EFFEN line includes EFFEN® Vodka, EFFEN® Black Cherry Vodka and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml and 1.75L bottles.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

EFFEN Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Black Cherry and Raspberry Flavored Vodkas, 37.5% alc./vol. (75 proof) © 2010 EFFEN Import Company, Deerfield, IL

SOURCE Beam Global Spirits & Wine, Inc.

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