Celebrating Freedom, Family and Food at Passover

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Mar 29, 2010, 10:30 ET

CLEVELAND, March 29 /PRNewswire/ -- Each spring as gardens begin to bloom and a fresh scent fills the air, there's a sense of liberation in the hearts of people around the world and especially among those that celebrate Passover. Observed from sunset on March 29th to nightfall on April 6th, Passover marks the founding of the Jewish nation and freedom from slavery in Egypt. This year, as Jewish people around the world reach out to share warm messages with friends and family, American Greetings Corporation (NYSE: AM) is offering a variety of Passover greeting cards and ecards to wish loved ones a hopeful and meaningful Passover.

From warm and sentimental to joyful and humorous sentiments, the greeting card aisle reflects not only the uniqueness of the Passover celebration itself, but of Jewish culture. Traditional Passover greetings show icons such as wine cups, Seder plates and meals, and matzoh (unleavened bread) and an assortment of smile-bringing cartoons take a humorous and lighthearted approach to the eight-day event.

"At Passover, we're not only celebrating our pride in our culture's traditions and the feeling of rebirth and renewal that the holiday brings, but also allows us to go back to our roots by connecting with friends and family," said Pam Fink, senior editor of the L'Chayim To Life! line at American Greetings. "It's such a happy occasion in the Jewish calendar because it reminds us to share these important messages and spread the joy with everyone around us."

Also available this year, AmericanGreetings.com partnered with Craig N Co to create an interfaith e-card that features commentary on the lessons and joy of Passover from several religious and spiritual leaders, including Christianity, Islam and the Jewish faith. It encourages people to spread messages of hope and faith to friends and family of all religions. Also, to complement the offering in the greeting card aisle, AmericanGreetings.com has an assortment of both humorous and traditional Passover ecards available.

The 2010 collection of Passover cards from American Greetings can be found at participating drug chains, grocery stores and super centers nationwide. For more information, including store locations, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation