Celebrate This Valentine's Day... In Bed

TRINITY, N.C., Feb. 11, 2011 /PRNewswire/ -- How many times have you opened up a fortune cookie and added "in bed" to the end of your fortune?  Sealy now gives you the opportunity to do it virtually with the new In Bed Tagger app you can download for free at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=415319094&mt=8. The new app encourages everyone to enjoy this Valentine's Day... in bed.  

As part of the launch of the next generation Sealy Posturepedic® line and Whatever You Do In Bed, Sealy Supports It™ marketing campaign, the free Sealy In Bed Tagger app encourages consumers to play Cupid and create humorous virtual love notes. The app allows people to create their own photos by adapting real-world billboards, magazines and signs with the words "In Bed" at the end.  After snapping a photo of their choice, the "In Bed" watermark appears, adding a dose of humor to the photo.  Consumers can then upload and share the photos with family and friends via social networks.

"We wanted to engage with consumers in a completely different way that allows them to demonstrate their own creativity while driving awareness for the Posturepedic brand," said Jodi Allen, Chief Marketing Officer at Sealy.  "This is definitely first-of-its-kind in the mattress category."

The new app fits into Sealy's efforts to be the industry leader in the mattress category and have a greater focus on digital and social media to reflect today's consumer.  Available now on iTunes, the Sealy In Bed Tagger app is compatible with iPhone® and iPod Touch®.  

The Sealy In Bed Tagger app will also launch for Android™ mobile digital devices during Valentine's Day week on February 15.*

"The Sealy In Bed Tagger app is a fun, subtle and engaging way to bring everyone closer by sharing a laugh together this Valentine's Day," said Allen. "We want to celebrate with consumers that whatever you do in bed, Sealy supports it."

For additional information on the Sealy In Bed Tagger app please contact Jenny Sherman at [email protected] or 312-861-5257.

About Sealy

Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody™, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

* iPhone and iPod Touch are registered trademarks of Apple, Inc.  Android is a trademark of Google, Inc.

SOURCE Sealy