CEFCO Convenience Stores Expands Partnership with Skyline

COLORADO SPRINGS, Colo., Nov. 16, 2011 /PRNewswire/ -- PriceAdvantage, a division of Skyline Products, announced today that CEFCO Convenience Stores has added 71 sites to its ongoing partnership. The new sites will be implementing PriceAdvantage, a fuel price management solution that has proven to be invaluable to CEFCO, across its network.

"PriceAdvantage has increased our efficiency across the fuel pricing process but most significantly in the time it takes us to price our 194 sites," says Brett Giesick, Chief Retail Officer of CEFCO Convenience Stores. "We have found that it takes us only 1-2 hours to complete price changes across the network, including updates to the POS, pump and electronic price signs. So naturally it was an easy decision to include the additional new sites in our partnership with Skyline."

Aaron McHugh, Head of PriceAdvantage division, adds, "We are elated that CEFCO has seen such an improvement in their fuel pricing process with PriceAdvantage, and we're excited to be a part of their success."

PriceAdvantage is a highly specialized retail fuel pricing solution for the Convenience Store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from the centralized headquarters location with one click makes the solution unique in the industry. 

About CEFCO Convenience Stores

Temple, TX-based CEFCO Convenience Stores operates 194 stores in Alabama, Arkansas, Louisiana, Mississippi, and Texas and employs more than 1,800 team members chain-wide. Since 1979, CEFCO has been committed to providing the best customer experience, every customer, every day, in every store. For more information about CEFCO, please visit www.cefcostores.com.

About Skyline Products

Skyline Products is the leading developer, manufacturer and provider of fuel pricing and central control software, electronic price displays and dynamic message signs to the fuels, transportation, and government vertical segments in North America. The PriceAdvantage division allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate price changes at the POS, fuel pump and electronic price signs, creating a streamlined closed loop fuel pricing process. Company headquarters are located in Colorado Springs, CO. For more information about Skyline Products please visit www.skylineproducts.com or www.sellmoregas.com.

Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.

Media contact:
Skyline Products
Jennifer Elting
(214) 872-3886
[email protected]

SOURCE Skyline Products