CBS RADIO Houston and Yea! Network Launch Kidd Kraddick in the Morning on Mix 96-5

HOUSTON, June 13, 2011 /PRNewswire-USNewswire/ -- CBS RADIO HOUSTON and YEA! NETWORK, announced today that popular morning show, KIDD KRADDICK IN THE MORNING, will be taking over morning drive on KHMX-FM/Mix 96-5 weekday mornings starting MONDAY, JUNE 13, 2011. The show can also be heard on line at www.Mix965Houston.com.  The announcement came from Senior Vice President and Market Manager for CBS RADIO Houston, Brian Purdy.

"Mix 96-5 is a long-time Houston favorite radio brand and Kidd's show is a perfect compliment, states Brian Purdy. It's topical, fun and entertaining and we know our listeners are going to love it."

Kraddick said, "Houston has been at the top of our affiliate wish list for nearly ten years. We do really well in all of our Texas markets so it looks like a natural and logical next step."

With its ensemble cast, Kidd Kraddick in the Morning is known for being completely irreverent and hilarious in one moment, then profoundly touching the next. Kidd and his crew have been lauded for their commitment to charity with Kidd's Kids - the show's signature charitable cause which sends terminally and chronically ill children and their families to Walt Disney World each November.  The show is heard in 85 markets across the country and Kraddick says his 86th affiliate will get lots of attention.

"We've had opportunities in Houston in the past but the circumstances were never exactly right. We only want to be on if we can win, and with CBS as our partner for the first time, we think we have a chance to do well."

With this change in morning drive, former morning show host Maria Todd will host her own show in afternoon drive from 2 – 7 pm weekdays on Mix 96-5.   

KHMX Program Director Tracy Austin said, "We are thrilled to have Maria continue to be part of the on-air line-up of Mix 96-5.  She is a beloved Houston personality and it makes sense that she has her own show!"  Austin described the show as a mix of hit music, listener calls, and entertainment news.  "Maria Todd is known for her pop culture knowledge, which she demonstrated on the popular game 'Can't Beat Maria'." 

Prior to joining Mix 96-5 Maria Todd did mornings at KFRC-FM in San Francisco, California.   Prior to that Maria was a very popular personality in Houston for 13 years at KRBE.    

About CBS RADIO
CBS RADIO, one of the largest major-market radio operators in the United States, is a division of CBS Corporation and owns and operates 130 radio stations, the majority of which are in the nation's top 50 markets. CBS RADIO owns and operates Mix 96-5 KHMX-FM, 100.3 KILT-FM, HOT 95-7 KKHH-FM, Mega 101 KLOL-FM and SportsRadio 610 KILT-AM, as well as the Texans Radio Network broadcast on 100.3 KILT and SportsRadio 610 in Houston, TX.

About Yea! Network

YEA! NETWORK syndicates the most-listened to contemporary morning show in America, Kidd Kraddick in the Morning, and the new pop-culture weekend countdown show, The Hollywood 5. Kidd Kraddick in the Morning is heard on more than 85 stations across the country and on American Forces Radio weekdays from 6-10a CT. KiddTV, webcasting daily on Ustream, is the #1 Morning Radio Program in the world with over 15 million channel views.  Be a fan of the show at www.kiddnation.com | Facebook:  www.facebook.com/KiddKraddick | Twitter:  @KiddKraddick

CONTACT: Susan Bacich, +1-972-432-8270, [email protected], VP Marketing; or Brian Purdy, Senior VP Market Mgr., [email protected], +1-713-881-5270

SOURCE Yea! Network / Kidd Kraddick in the Morning

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