CBC and Rogers Sign Historic Programming Alliance

CBC Programming Now Available to Rogers Customers on TV, Online, On Mobile and On Demand

TORONTO, May 28 /PRNewswire-FirstCall/ - The Canadian Broadcasting Corporation and Rogers Communications today announced a premiere alliance in which CBC will provide Rogers subscribers with access to hours of primetime series, news, all-new children's programming and premium sports programming available anytime and anywhere to Rogers customers through Rogers Digital Cable, Rogers On Demand, Rogers On Demand Online (www.rogersondemand.com), and the soon to be launched Rogers On Demand Mobile platforms.

"This agreement helps us bring more great CBC content to Canadians in more ways, from mobile to On Demand to online," said Steve Billinger, General Manager of Digital Programming and Business Development for CBC English Services. "Our objective as the public broadcaster is to be the country's leading provider of Canadian content on multiple platforms. Our agreement with Rogers expands our engagement with Canadians while providing new potential sources of revenue, which we can use in turn to create more programming."

"Rogers is proud to welcome the CBC as the newest major network to join the Rogers On Demand and Rogers On Demand Online entertainment offerings," said David Purdy, Vice President. Video Product Management, Rogers Communications. "With CBC content, our cable and wireless customers will have access to an incredible variety of entertainment, available to them when they want, where they want it. It's about giving control to our customers and providing the ultimate entertainment experience they can expect from Rogers."

    The programming alliance includes:

    -  Extended linear channel availability and cross-platform content of
       CBC's specialty channels bold and documentary, now available as part
       of the Rogers Digital Cable VIP package

    -  More than 20 hours of CBC News Network, bold and documentary available
       on Rogers On Demand, in addition to Rogers On Demand Online and Rogers
       On Demand Mobile to those with matching cable subscriptions

    -  Cross-platform access to premium sports programming including the 2010
       FIFA World Cup(TM)

    -  CBC programming favourites including primetime and daytime, available
       in catch-up viewing on Rogers On Demand, Rogers On Demand Online and
       Rogers On Demand Mobile

More information on CBC programming can be found at www.cbc.ca.

Details about Rogers entertainment services are online at www.rogers.com. For more information about Rogers On Demand Online, visit www.rogersondemand.com. Rogers On Demand Mobile will launch in the coming days and will feature a selection of entertainment programming available to Rogers subscribers on their mobile devices.

About CBC

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com

SOURCE Rogers Communications Inc.

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