Cat's Pride® Fresh & Light® Celebrates Free Litter Caturday™ with More Than One Million Pounds of Free Litter

Cat's Pride Fresh & Light 11-pound samples available in more than 30 Northeast retail locations

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Jul 25, 2013, 08:02 ET

CHICAGO, July 25, 2013 /PRNewswire/ -- Cat's Pride^® is giving away more than one million pounds of free Cat's Pride^® Fresh & Light^® cat litter on Free Litter Caturday™, July 27-28. Participating retailers in more than 30 locations throughout the Northeast, the region with the highest cat-ownership¹, will participate in the large-scale giveaway with free 11-pound samples and coupons 10 a.m. to 4 p.m. EDT both days.

"Cat's Pride^® Fresh & Light^® is impressing cats and their owners across the country with its total odor control and lightweight litter," says Thierry Jean, Vice President and General Manager of the Consumer Products Group of Oil-Dri Corporation of America, which makes Cat's Pride^®. "We are excited to continue to raise awareness about the brand and litter needs of cats through Free Litter Caturday™."

Say so long to the days of lifting heavy cat litter, as Cat's Pride^® Fresh & Light^® provides a rest for cat owners' "paws" and backs. A coupon offer will be coupled with the 11-pound free samples, giving feline fans a second look at the premium clumping litter that's up to 25 percent lighter than other scoopable clay litters. Due to its total odor control and optimal clumping ability, Cat's Pride^® Fresh & Light^®works even when a day is missed. In addition, Cat's Pride^® Fresh & Light^® is a low-dust litter, so what happens in the box, stays in the box.

In honor of Free Litter Caturday™, Cat's Pride^® is donating $10,000 to American Humane Association. President and Chief Executive Officer Dr. Robin R. Ganzert will accept the check on behalf American Humane Association during a presentation on July 27. The monetary donation will help further efforts to provide shelter and care for cats across the country. Cat's Pride has a long-standing partnership with the American Humane Association and is the only cat litter brand carrying the seal of the organization. Any remaining Cat's Pride^® Fresh & Light^® will be donated and distributed to shelters with the assistance of American Humane Association following Free Litter Caturday™.

"I am so excited for the opportunity to partner with Cat's Pride^® for Free Litter Caturday™," says Dr. Ganzert. "It's great to see a company looking to help cats adjust to their new homes by providing them with a product that is tailored to their needs and usage as well as to the needs of their new family."

For Free Litter Caturday™, Cat's Pride^® Fresh & Light^® samples will be available at select retailers in New York, New Jersey, Connecticut, Massachusetts, Maryland, Maine, Pennsylvania and New Hampshire, including Price Chopper, Shaws, Tops Markets, Big Y, Weis Markets, Shop Rite, Food Lion and Hannaford. Visit the Cat's Pride Facebook event page for a complete list of participating locations.

About Oil-Dri Corporation of America
Cat's Pride^® is a brand of Oil-Dri Corporation of America, a leading supplier of specialty sorbent products for agricultural, horticultural, fluids purification, specialty markets, industrial and automotive, and is the world's largest manufacturer of cat litter.

Cat's Pride and Fresh & Light are registered trademarks of Oil-Dri Corporation of America.

¹http://www.buzzfeed.com/kjh2110/do-you-live-in-a-dog-or-cat-state

SOURCE Oil-Dri Corporation of America