Catching the Wave: SmartSoft Accelerates Canada/USA Entry as Banks and Card Payment Industry Tackle EMV Adoption

TORONTO and PORTLAND, Ore., April 12, 2011 /PRNewswire/ -- SmartSoft, a leading provider of card issuance and card payment solutions to the global banking and card payment industry announced today the launch of SmartSoft in North America ahead of schedule.  SmartSoft also announced today two key partnerships with Everlink in Canada and Zebra Technologies. Everlink is a leader in the delivery of feature-rich and reliable electronic transaction switching, ATM and POS solutions to Canadian banks, credit unions and other financial services companies. Zebra Technologies, through its Specialty Printing Group (SPG), designs and manufactures printing devices that print variable information on demand, at the point of issuance, including a broad array of card personalization products.

SmartSoft enters the U.S. and Canadian markets with a proven track record developed in conjunction with the top banks, financial and retail firms in Africa, Europe and the Middle East.  These include BNP Paribas, BankAsya, CartaSi, Citibank, Dexia, Emirates Bank, Finansbank, Garanti, Migros, Network International, Unitcredito, and others. Today, SmartSoft provides its customers with some of the most robust, feature rich, and cost effective Card Management Systems, EMV, Contactless, NFC based SIM or Micro SD EMV solutions, EMV Prepaid, or loyalty based card issuance and payment products on the market. In 2010, SmartSoft became one of only seven MasterCard accredited companies worldwide.

"We are excited about the official launch of our North American operation ahead of schedule," declared Ayse Nil Sarigollu, Chief Executive Officer (CEO), SmartSoft.  "Today, 19 of the G20 countries have or are implementing EMV.  And with more than one billion credit and debit cards issued in the United States in 2009, this represents a huge market opportunity for SmartSoft in the  USA."

About SmartSoft

SmartSoft provides secure, innovative payment solutions to the global payment and card issuance industry. The company offers financial organizations and payment companies a comprehensive range of products, including EMV solutions and training, pre-paid cards, payment processing, e-banking, NFC mobile payment solutions, fraud solutions and decision management, integrated testing products, terminal/card kernel, and loyalty solutions. The company has been approved, recommended and awarded by renowned institutions such as EPCA, MasterCard, VISA, EMVCo, MULTOS, SESAMES and ISO. All of SmartSoft's products are developed in compliance with International Card Specifications EMVCo, VISA, MasterCard, EPCA and MULTOS. Based in Istanbul, the company's North America headquarters is in New York City with sales and technical support centers in Toronto, Canada and Portland, OR. It has extensive operations throughout Africa, Asia, Europe, and the Middle East. Visit www.SmartSoft-it.com.

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SOURCE SmartSoft