Catapult PR-IR Clients JNBridge and Tasktop Technologies Named as 'Cool Vendors' by Leading Industry Analyst Firm

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May 03, 2010, 09:03 ET

BOULDER, Colo., May 3 /PRNewswire/ -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in results-driven public and investor relations for technology companies, today announced two of its clients have been identified as 'Cool Vendors' by Gartner. JNBridge, (www.jnbridge.com), the award-winning provider of Java and .NET Framework interoperability tools, and Tasktop Technologies (www.tasktop.com), creators of Eclipse Mylyn and the leading provider of task management solutions for application lifecycle management (ALM), both were cited by Gartner as a "Cool Vendor" in the Platform and Integration Middleware (JNBridge) and Application Development (Tasktop Technologies) categories.

"We believe Catapult's years of experience leading strategic public relations programs for global technology companies has helped position Tasktop as a Cool Vendor in the eyes of key influencers like Gartner," said Mik Kersten, CEO of Tasktop Technologies and creator of the open source Eclipse Mylyn project. "Our ongoing dialog with the industry analyst community has resulted in important insights that have helped shape our business strategy and product roadmap."

Since its inception, Catapult has offered a different approach to analyst and media relations to leading technology companies. Unlike other agencies, Catapult's founders and team members boast decades of experience and expertise engaging with and being sought after as a resource to the analyst and media communities. The firm does not employ any account coordinators; rather, the strategy and implementation is conducted by the partners, supported by a highly experienced staff of account executives – creating lasting results for every client.

"Catapult is dedicated to being a true partner to all of its clients, and we are honored to see our clients recognized as a 'Cool Vendor' by Gartner, one of the leading market research and consulting firms in the world," said Terri Douglas, principal and co-founder of Catapult. "Both JNBridge and Tasktop offer compelling technology solutions that address real market needs. It is gratifying to work closely with our clients in communicating their unique value propositions and having it recognized by such a credible, influential third-party."

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months. Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

"Our analyst relations program has contributed significantly to the success of our business," said Deborah Arhelger, COO of JNBridge. "Catapult's relationships with key analysts have resulted in increased awareness and exposure for our company with leading enterprise organizations and customers in specific vertical markets."

For more information on Catapult please visit (www.catapultpr-ir.com).

About Catapult PR-IR

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's web site at (http://www.catapultpr-ir.com).