Catalyst Direct Embarks On Rebranding and Repositioning Journey

Building the Marketing Agency of the Future

Successful 20-year Direct Marketing Agency Reinvents for Changing World as Catalyst, Science + Soul

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May 05, 2010, 12:40 ET

ROCHESTER, N.Y., May 5 /PRNewswire/ -- Catalyst Direct has rebranded their 20-year old agency and built a new marketing agency model seamlessly linking digital with direct, analytics with data and deep customer insight with actionable strategy. The agency has been rebranded as Catalyst (sans Direct) and is paired with the tagline, Science + Soul, reflecting their emphasis on the synergy achieved through analytical thinking coupled with insight. The agency has undergone a massive restructuring to embed digital strategy and data-driven analytics across the organization, enabling everyone in the organization to focus on optimizing strategy. The benefit to clients is: a more effective framework to generate better strategy; eliminating silos that inhibit idea generation; and improved outcomes.

The creative department now reports to Peter Platt, recently hired Chief Digital Officer, resulting in digital strategy integrated in all services. The agency has restructured to free account leads from time-consuming process by adding client project managers tasked with centralized orchestration of activities. The account teams now focus exclusively on insight gathering and strategy development vs. managing process. Lastly, data analysts now infuse customer knowledge, behavior and insight into communications strategies, campaign analysis, web analytics, and client forward-planning. The end result for clients is optimized results across all channels: the agency of the future.

In addition to Peter Platt, a key new hire rounding out the new agency structure is Steve Khederian as Analytics Director, partnering and sharing the same title with veteran analytics guru Kevin Seaman. Khederian joins from Modern Marketing Concepts and is a 15-year veteran in the analytics space. Damir Saracevic was promoted to Director, Digital Marketing, from Director, Interactive Marketing. A robust new web site, www.catalystinc.com, has also been launched in support of the new brand.

About Catalyst

Catalyst, Inc. (www.catalystinc.com) combines innate curiosity and inquisitiveness with hardcore analytics, deep customer insight and a measurement mindset to deliver a 3-D view of your customers, online and offline. Headquartered in Rochester, NY, our clients include Aetna, Assurant Health, Bausch & Lomb, Eastman Kodak Company, The Goodyear Tire & Rubber Company, GE Money, ITT, and Valvoline, among others.

SOURCE Catalyst, Inc.