Cat Owners to Celebrate First-Ever #IMACRAZYCATLADY Day on January 25!

SAN DIEGO, Jan. 22, 2014 /PRNewswire/ -- Move over, dog lovers! San Diego will be the center of the cat-owning universe on January 25th when World's Best Cat Litter™ joins thousands in celebrating the first-ever #IMACRAZYCATLADY Day!

World's Best Cat Litter™ is kicking off a year-long celebration of proud cat owners with #IMACRAZYCATLADY Day events set to take place at the Cat Fanciers Foods and Water Bowl XXII Cat Show in nearby Del Mar, CA and a nighttime #IMACRAZYCATLADY dance party at Quality Social – a popular nightclub in San Diego's Gaslamp District.

While cats have long been the fodder for Internet sensations, World's Best Cat Litter™ officials said their newly invented holiday officially marks the emergence of a wide cross-section of the cat-owners who are proud to say #IMACRAZYCATLADY.

"There was a time when being crazy about cats conjured up a certain, somewhat negative image," said Jean Broders, Brand Manager of World's Best Cat Litter™. "Today's cat lover is much more diverse than that and cat owners are proud to share their love for felines."

According to the American Veterinary Medicine Association (AVMA), more than 36 million American households in 2012 included at least one cat. During the same year, cats outnumbered dogs in American households by more than 4 million.

"We wanted to encourage the millions of cat owners out there to take pride in their pets in real life and online with #IMACRAZYCATLADY Day," said Broders.

The new holiday's events will kick off at the Cat Fanciers Food and Water Bowl XXII Cat Show – the largest annual cat show on the West Coast. Ambassadors from National #IMACRAZYCATLADY Day will be attending the show on January 25th and 26th. World's Best Cat Litter™ will sponsor the Household Pet—Best in Show award to recognize the 1^st, 2^nd, and 3^rd place winners in this non-pedigree breed category.

On the evening of January 25th, proud cat lovers will convene at Quality Social, a nightclub in downtown San Diego's Gaslamp district, for a party with DJ Man Cat – a local entertainer known for his feline-themed show. The event – which will take place from 9 p.m. to 2 a.m. – is open to the public and will feature complimentary #IMACRAZYCATLADY cocktails, kits, giveaways and photo booth images.

World's Best Cat Litter™ officials say San Diego is the kick-off of a year-long campaign augmented with online #IMACRAZYCATLADY contests, discussions and celebrations on Facebook and Twitter @bestcatlitter.

About World's Best Cat Litter™:

World's Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent ingredients to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It's the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart^® and Petco^®, most Target^® stores, select Wal-Mart locations and other leading pet and grocery stores nationwide. World's Best Cat Litter™ is produced by Kent Pet Group, Inc., headquartered in Muscatine, Iowa.

Visit www.worldsbestcatlitter.com.

SOURCE World's Best Cat Litter