Cat® Launches Rugged Range of Mobile Accessories Just in Time for Christmas

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Nov 19, 2013, 04:00 ET

LONDON, November 19, 2013 /PRNewswire/ --

Bullitt Mobile Ltd., worldwide licensee of Cat® phones and accessories, is today launching its range of built tough, made to protect mobile accessories, bringing the ultimate in stylish rugged device protection to consumers. The portfolio includes cases for the latest iPhone 5S, iPhone 4, iPad Air and Samsung Galaxy S4, and it's available first in the UK market via Kondor.

The Cat accessories are exclusively made from SAIF^[^TM^], an active material with unique shock and impact absorption properties. SAIF is able to change its nature depending on the speed at which it is asked to react to impact. The material is flexible to touch but will stiffen up when hit.

"We're really excited to be launching a range of Cat accessories," said Dave Floyd, Co-CEO of Bullitt Mobile Ltd. "What we're seeing in the market is that there's an increasing demand for solutions that will help protect the increasing number of consumer mobile devices used on a regular basis. People can't afford to keep replacing their phone or tablet and they want more choice when it comes to protecting them without making them look bulky."

Added Floyd: "The Cat brand is all about quality and innovation and with the Cat accessories range we have achieved a step change in shock absorption and impact resistance protection. We're delighted to have the exclusive use of SAIF for mobile accessories."

According to research from Square trade^[1], smartphone owners are 10 times more likely to suffer from accidental damage to their phone than loss or theft.

Cat Accessories Range & Availability

For those for whom design is important, there's the ACTIVE URBAN™ range that boasts stylish metal elements at the edges of the casing. The cases don't compromise however on protection and can be dropped, for example, from 1.8 meters.

Consumers can also choose from the more affordable ACTIVE UTILITY™ selection of cases that also offers a high level of protection.

The range is available from Kondor in the UK, with prices starting at £19.99 as well as via a number of UK online retailers including: amazon.co.uk; mobilefun.co.uk; O2.co.uk; phones.4.co.uk and totallygadgets.co.uk.

About Cat devices and accessories
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every mobile phone and accessory offered by Bullitt Mobile Ltd., combining boundless experience with robust mobility.

Find out more about what Cat phones and accessories are made of at: http://www.catphones.com

Download Cat rugged case images at: https://www.dropbox.com/sh/a69htu59sccikfp/LbgrK2fE-S

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1. To view the research click here. [http://www.squaretrade.com/press/study-reveals-smartphone-accidents-cost-brits-12bn]

SOURCE Cat