Castrol Scores Multi-Year Deal With the NFL

Strength and Performance of Castrol Resonates with NFL Fans

News provided by

Jan 06, 2011, 08:01 ET

WAYNE, N.J., Jan. 6, 2011 /PRNewswire/ -- Castrol announced today a multi-year sponsorship agreement with the National Football League. The lead brand will be Castrol® EDGE® which is a high performance synthetic motor oil.

"Castrol is all about delivering engine performance. We see strong synergies with the NFL, which brings exciting on-field performance to millions of fans every week," said Shyam Balasubramanian, VP Marketing (Americas) for Castrol, adding "We look forward to working with the NFL and connecting to its massive fan base."

As a sponsor of the NFL, Castrol will be present across a number of NFL platforms, including NFL game broadcasts, NFL Network and NFL.com.

"We are pleased to welcome Castrol to the NFL family," said Keith Turner, NFL Senior Vice President of Media Sales & Sponsorship. "Both the NFL and Castrol strive to deliver the best to their fans. We look forward to developing innovative ways to connect with our fans."

During the multi-year sponsorship, the brand will maintain category exclusivity in the motor oil and related lubricants field. For more information, visit www.castroledgeusa.com.

About Castrol

Castrol has been a leading marketer of premium lubricants for over one hundred years. Our customers include independent lube operators, service providers, new car dealers and leading retailers. Our brands include Castrol® EDGE® a performance motor oil ; Castrol® GTX® — a motor oil that stands for protection; Castrol® GTX® High–Mileage™ — designed for vehicles with over 75,000 miles; Castrol® SYNTEC® — a full–synthetic motor oil; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1–888–CASTROL or log on to www.castrol.com/us.