Castrol EDGE and The Fate of The Furious Introduce TITANIUM ICE Driving Challenge
- In partnership with Universal Pictures' upcoming film, The Fate of the Furious, Castrol EDGE has created its most extreme Titanium Trial ever: TITANIUM ICE
- Michelle Rodriguez challenges her legendary stunt driver, Debbie Evans, to compete in a unique mixed reality world against a series of obstacles inspired by The Fate of the Furious
- Castrol EDGE TITANIUM ICE released 16th March 2017
- The Fate of the Furious arrives in theaters worldwide in April 2017
WAYNE, N.J., March 16, 2017 /PRNewswire/ -- In partnership with Universal Pictures' The Fate of The Furious, Castrol EDGE has created its most ambitious and radical performance driving challenge to date: TITANIUM ICE, it was announced today. Castrol EDGE's short Titanium Trial film will be released on March 16, 2017, in advance of the theatrical release of The Fate of the Furious in April 2017. The challenge offers Fast & Furious fans an exclusive taste of the stunning action from the newest chapter in one of the most popular and enduring motion-picture serials of all time.
In a world-first stunt staged in the wild, icy landscape of the Yukon in Canada, star Michelle Rodriguez challenges her legendary stunt driver, Debbie Evans, and Evans' impressive Jaguar F-TYPE 5.0 Supercharged V8 R AWD — with the strength of Castrol EDGE — to compete against a mixed-reality army of military tanks, nuclear submarines, helicopters, missiles, explosions and shattering ice.
Pushing the limits of mixed reality, Castrol EDGE worked with experts from production studio UNIT9 to develop a bespoke headset, which blends computer-generated images with live action to create one of the most intense driving experiences imaginable. The subzero Titanium Trial involves an epic mixed-reality world coming to life through the stunt driver's visor as she pilots the powerful Jaguar on one of the most perilous locations on the planet.
Describing her experience behind the wheel, Fast & Furious stunt driver Debbie Evans said:
"Driving in mixed reality has to be one of the toughest challenges I've ever faced. Using Castrol EDGE gives you the confidence to push yourself and your car to the extreme. It gave me the boost needed to navigate my way through the perilous course."
Evans relied solely on instinct and confidence in the performance of her vehicle, powered by Castrol EDGE boosted with TITANIUM FST™, to negotiate the icy terrain and mixed-reality obstacles, to push the boundaries like never before in Titanium Trial history and achieve the ideal point of woman and machine in perfect sync.
Vivek Rampal, Global Marketing Director, Cars & Bikes at Castrol said of the partnership:
"We're extremely proud to be partnering with Fast & Furious, the iconic and world-renowned film franchise, on Universal's brand new film. Since 2014 the Castrol EDGE Titanium Trials films have pushed the boundaries of human and driving performance, working with pioneering technologists and some of the world's most acclaimed drivers. Inspired by The Fate of the Furious, we have taken it to a new level and TITANIUM ICE is our biggest, bravest, and most daring Titanium Trial to date. We're sure that TITANIUM ICE will really excite our audiences around the world who love cars and enjoy driving, ahead of the film's launch in April."
The Fate of the Furious arrives in theatres worldwide in April 2017.
About The Fate of the Furious
On the heels of 2015's Furious 7, one of the fastest movies to reach $1 billion worldwide in box-office history and the sixth-biggest global title of all time, comes the newest chapter in one of the most popular and enduring motion-picture serials of all time: The Fate of the Furious.
Now that Dom and Letty are on their honeymoon and Brian and Mia have retired from the game—and the rest of the crew has been exonerated—the globetrotting team has found a semblance of a normal life. But when a mysterious woman (Oscar® winner Charlize Theron) seduces Dom into the world of crime he can't seem to escape and a betrayal of those closest to him, they will face trials that will test them as never before.
From the shores of Cuba and the streets of New York City to the icy plains off the arctic Barents Sea, our elite force will crisscross the globe to stop an anarchist from unleashing chaos on the world's stage…and to bring home the man who made them a family.
For The Fate of the Furious, Vin Diesel is joined by a returning all-star cast that includes Dwayne Johnson, Jason Statham, Michelle Rodriguez, Tyrese Gibson, Chris "Ludacris" Bridges, Nathalie Emmanuel, Elsa Pataky and Kurt Russell. In addition to Theron, the series welcomes newcomers Scott Eastwood and Oscar® winner Helen Mirren. The film is directed by F. Gary Gray (Straight Outta Compton) and produced by returning producers Neal H. Moritz, Michael Fottrell and Diesel. www.thefastandthefurious.com
About Castrol:
Castrol, one of the world's leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol please visit www.castrol.com
About Castrol EDGE Titanium Trials:
Titanium Trials are a series of high-powered driving challenges designed to demonstrate the strength of Castrol EDGE boosted with TITANIUM FST™. Castrol EDGE is Castrol's strongest range of engine oils.
Launched in 2014, the series of Titanium Trials films have been viewed by more than 700 million people globally. TITANIUM ICE is Castrol EDGE's fifth Titanium Trial.
SOURCE Castrol
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