Casio G-SHOCK Unveils Latest GRAVITYMASTER With All-New Carbon Monocoque Structure

New Model Combines Premium Features with a Light-Weight, Single Shell Frame

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Feb 27, 2019, 13:36 ET

DOVER, N.J., Feb. 27, 2019 /PRNewswire/ -- Today, Casio G-SHOCK releases an all-new men's GRAVITYMASTER timepiece. Designed specifically with aviation professionals in mind, the light-weight GWRB1000-1A1 combines G-SHOCK's premium features with an all-new structure and rust resistant titanium parts.

G-SHOCK's GRAVITYMASTER is developed with ease and function in mind. The latest model includes an all-new button structure consisting of four large titanium buttons, which are easy to access even when wearing gloves. The watch also features a carbon monocoque case that makes the watch lighter while still offering the absolute toughness G-SHOCK's watches are known for.

The GWRB1000-1A1 boasts several of the brand's premium features making it tough enough to withstand any situation, such as a laminated carbon bezel, carbon fiber insert band and scratch resistant sapphire glass to enhance readability and appearance. G-SHOCK's Triple G Resist also helps guard against the three main types of gravitational acceleration: shock, centrifugal force and vibration.

Additionally, the watch utilizes Bluetooth® technology through the G-SHOCK Connected smartphone app to keep accurate time by adjusting for daylight saving time and changes in time zone; making it the perfect accessory for pilots. Other premium features include tough solar technology, atomic timekeeping and full auto double LED lights that automatically illuminate in darker conditions for easy visibility.

The GRAVITYMASTER also comes equipped with G-SHOCK technology such as:

200M water resistance
Shock resistance
World Time (39 TZ / 27 Cities)
1/100^th sec. stopwatch
Countdown timer
Daily alarm
Full auto calendar

The GWRB1000-1A1 will retail for $800 and be available for purchase starting this April at select jewelers, G-SHOCK Soho Store and gshock.com.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

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CASIO AMERICA, INC.
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SOURCE Casio America, Inc.