Casio G-SHOCK Celebrates BABY-G's 25th Anniversary with New Collection Released with Hello Kitty

Collection Comes with Unique Quilting Details on Watch Dial and Arrives in Pink Mini-Purse

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Feb 13, 2019, 14:06 ET

DOVER, N.J., Feb. 13, 2019 /PRNewswire/ -- Today, Casio G-SHOCK announces a special-edition BABY-G collection made in collaboration with the iconic Japanese character, Hello Kitty. The new women's models feature styles that reflect the Hello Kitty Pink Quilt Series, which trended among young women in Japan back in the 1990s, around the same time BABY-G was introduced.

BGA150KT-4B (pink pastel) and BGA150KT-7B (white)

Created to celebrate Baby-G's 25^th anniversary year, the new timepieces are based on the original BGA150 model with its large, round watch face and metal bezel. To celebrate Baby-G's anniversary, the collaborative timepieces come with a case back engraving showcasing the brand's 25^th anniversary logo, a special drawing of Hello Kitty wearing a watch and adorned with a flower featuring the letter "B" for BABY-G.

The two watches of the collection reflect the classic colorways of Hello Kitty, who turns 45 this year, boasting pink pastel (BGA150KT-4B) and white (BGA150KT-7B) tones. The watches also include nods to both of the brands, with the letter "B" and Hello Kitty's face on different positions of the watch dial, as well as flower-shaped metal pieces on the watch faces.

The timepieces also come equipped with standard G-SHOCK technology including:

100M water resistance and shock resistance
World Time (29Time Zones / 27 Cities)
LED light with afterglow
Stopwatch and countdown timer
4 daily alarms and 1 Snooze alarm
12/24 Hr formats
Full auto calendar

The BGA150KT-4B and BGA150KT-7B will retail for $130 each and will be available for purchase starting this April at select jewelers, baby-g.com, and the G-SHOCK Soho store. For more information about the Baby-G brand, visit https://www.baby-g.com/.

About BABY-G
Casio's female timepiece brand, BABY-G, was created as a counterpart to its "big brother" G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio's BABY-G line of timepieces, please visit www.baby-g.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com

FOR MEDIA INQUIRIES CONTACT:
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M&C Saatchi Sport & Entertainment NYC
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Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
(973)361-5400
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SOURCE Casio America, Inc.