Casio Boosts EDIFICE Collection With New Connected Timepieces

DOVER, N.J., March 4, 2020 /PRNewswire/ -- Casio America, Inc. is excited to introduce new models to its EDIFICE collection of timepieces – the ECB10D-2A, ECB10P-1A;and ECB10PB-1A. Designed for business or everyday wear, the new ECB10 timepieces sport a bold look and are equipped with a variety of sought-out features including a full-time smartphone link and schedule timer.

"We are delighted to grow the EDIFICE collection of men's timepieces with the new ECB10 series," said David Johnson, Vice President of Casio's Timepiece Division. "The functionality and design of the ECB10 series reflects Casio's timeless style and relentless innovation to make them not only fashion-forward but also meet the challenges of today's fast-paced culture."

Equipped with new full-time smartphone link technology, the ECB10 series enables users to stay up to date and on time no matter their location. The timepieces can be paired to a smartphone with just a push of a button. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth^® technology, the watches can access the correct time in their current location and for up to 300 cities worldwide, even updating with the latest time zone and daylight saving time information. Users can also access their calendars when linking their smartphones, allowing the timepiece to notify them when their next event/task is approaching. Additional features include water resistance up to 100 meters, a super illuminator for nighttime display, five alarms, as well as a stopwatch and countdown timer with LAP Data transfer.

Casio's ECB10 series is available in three styles: blue watch face with silver accents and a silver stainless steel band (ECB10D-2A; MSRP: $150); black watch face with red accents and a black resin band (ECB10P-1A; MSRP: $150); black watch face with blue accents and a black resin band (ECB10PB-1A; MSRP: $180). All three models will be available for purchase starting Mid-March at select jewelry and watch retailers nationwide, as well as at Casio.com. For more information on Casio's EDIFICE collection of timepieces, please visit www. EDIFICE.Casio.com.

About EDIFICE
Casio's EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio's EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms, and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look. For additional information on Casio's EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit casio.com/home

SOURCE Casio America, Inc.

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