CashEdge Appoints Top Industry Veteran as Global Head of Product and Marketing

NEW YORK, April 6 /PRNewswire/ -- CashEdge, Inc. (www.cashedge.com), the leading provider of Intelligent Money Movement™ services, announced today the appointment of Catherine Palmieri as Global Head of Product and Marketing. In this role, Ms. Palmieri is responsible for setting and overseeing the execution of the Company's strategic product and marketing agenda.

Ms. Palmieri brings extensive senior management experience with leading global financial services companies. Prior to joining CashEdge, she served as Executive Vice President, General Manager, for Citibank, where she was responsible for Citibank.com, Citibank Direct, and CitiMobile. She led the transformation of Citibank.com from sales of just $14 million in 2001 to over $13 billion in 2006. While perhaps best known for her launch and management of Citibank Direct and CitiMobile, she and her retail banking technology team also delivered 11 industry firsts and won 39 industry awards during her tenure.  

"I'm really excited to be joining CashEdge. It's an innovative and dynamic company, and on the brink of something phenomenal with their new Popmoney product," said Ms. Palmieri. "The added plus for me is that now I can deliver innovation for multiple financial institutions – not just one."  

Ms. Palmieri also served as SVP, Marketing Services for the Retail Bank, and as Consumer Segment Leader for Citif/i. Prior to Citi, she held marketing positions at American Express, including Senior Director, Online Services of Financial Direct, which was, in 1997, one of the earliest combined online brokerage and banking initiatives in the country.  

"I am delighted to have Catherine join the CashEdge team," said Sanjeev Dheer, CEO and President of CashEdge. "Catherine has an outstanding track record of innovation in financial services. In addition, she brings deep experience in bank marketing and will provide strong support to our banking partners in driving usage and adoption of our products. I look forward to working with Catherine to propel the growth of the company to the next level."  

About CashEdge

CashEdge is a leading provider of Intelligent Money Movement™ solutions for financial institutions, including mobile and online person-to-person (P2P) payments, account transfers, account opening and funding, small business applications and financial account aggregation. The Company's clients include hundreds of leading financial institutions, including seven of the ten largest banks in the country, for which they move more than $50B every year. CashEdge's newest offering, POPmoney™, is a bank-enabled P2P service that is live at leading banks in the U.S.

CashEdge's industry-leading products include Popmoney™ for person-to-person payments; OpenNow®/FundNow® for new account opening and funding; TransferNow® for Consumers, which includes Me-to-Me and Third Party Transfers; and TransferNow® for Small Businesses, which includes Invoicing, Me-to-Me Transfers, Employee Payments and Vendor Payments. All CashEdge products are supported by industry-leading risk management capabilities that leverage proprietary technology to help financial institutions mitigate risk and decrease fraud exposure.

The Company is headquartered in New York with offices in Silicon Valley and India. For more information, visit www.cashedge.com.

SOURCE CashEdge, Inc.