Cash Money Records Co-CEO Bryan "Birdman" Williams And Bravado Launch Two Unique Apparel Brands At Agenda: Rich Gang & YMCMB With Lil Wayne

BIRDMAN TO MAKE APPEARANCE AT RICH GANG & YMCMB BOOTH AT AGENDA IN LAS VEGAS ON AUGUST 19th

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Aug 19, 2013, 09:00 ET

NEW YORK, Aug. 19, 2013 /PRNewswire/ -- In a partnership with leading music merchandising company Bravado, Cash Money Records and Cash Money Content co-CEO and co-founder, Bryan "Birdman" Williams is proudly moving into the fashion and retail industry with the launch of two apparel brands: Rich Gang & YMCMB. Birdman's Cash Money Records which has sold over 500 million units globally will launch both brands at the respected Agenda Trade Show, held August 19^th – 20^th, in Las Vegas, NV.

"As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands," said Birdman. "I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand."

Tom Bennett, CEO of Bravado said, "Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space. Birdman is an incredible executive and entertainer with a fresh and distinct point of view. We look forward to working on the amazing products that will be developed for Rich Gang and YMCMB."

Rich Gang is a full lifestyle apparel brand encompassing every apparel category including fashion mix, active-wear, denim, basics and outerwear. An aspirational brand, Rich Gang Apparel is composed of quality fabrics and luxury materials, including high thread counts and unique touches such as python accents.

The Rich Gang apparel brand builds upon the elite lifestyle Birdman created around the release of his lauded album Rich Gang, the first ever full-length compilation album from Cash Money Records. Rich Gang, released to all retailers on July 23^rd, features Grammy Award winner Lil Wayne, Nicki Minaj, Mack Maine, Tyga, Mystikal, Bow Wow, Jae Millz, Gudda Gudda, Limp Bizkit and Busta Rhymes, as well as the YMCMB family's close, chart-topping friends Future, French Montana, TI and Meek Mill.

Rich Gang will be showing at once product available for fall and holiday 2013 as well as the full collection available for Spring 2014. The price point for Rich Gang ranges from $48.00 - $98.00 USD for fashion mix; $78.00 - $128.00 USD for active-wear; and $88.00 - $120.00 for denim, t-shirts begin at $44.00 USD and outerwear begins at $150.00 USD.

In addition to the Rich Gang Apparel brand, Birdman will also be launching the YMCMB Apparel brand with Lil Wayne. An acronym for Young Money Cash Money Billionaires, YMCMB Apparel is a comfort and relaxed-wear brand. YMCMB Apparel offers active-wear driven apparel, such as t-shirts as well as outerwear, such as hooded sweatshirts. The YMCMB Apparel is a continuation of the one of a kind YMCMB merchandise made famous by Birdman & Lil Wayne that was only available to YMCMB artists and their close friends. Due to popular demand and increasing interest from fans around the globe, Birdman has expanded YMCMB into a full apparel brand now available to the public.

YMCMB apparel will also be showing at once product available for fall and holiday 2013 as well as the full collection available for Spring 2014. The price point for YMCMB ranges from $26.00 - $48.00 USD for active-wear and beginning at $58.00 USD for outerwear.

Birdman will make a special appearance at Agenda in honor of the exciting launch of both Rich Gang & YMCMB apparel brands. On Monday, August 19^th Birdman will appear at the Rich Gang & YMCMB booths from 2:00 – 3:30 pm PST to meet with retailers and press. The booth is number G1 and is located at the Sands Convention Center, 201 Sands Ave, Las Vegas, NV 89169.

Starting August 19^th, fans can visit ymcmbstore.com and richgangstore.com for additional information. For merchandise and sales appointments at Agenda, please contact Amy Serino at [email protected] / (212) 445-3477.

ABOUT CASH MONEY RECORDS:
Since 1991, Brothers Bryan "Birdman" Williams aka "Baby" and Ronald "Slim" Williams have built Cash Money Records into a legendary force in the music industry. Through tireless devotion and an unparalleled work ethic, the duo founded the legendary label in the New Orleans housing projects and elevated it into a multimillion dollar empire and cultural tastemaker. Not only is the company revered as an iconic and enduring global street brand, it's become the most successful independent record label in America. Boasting a bevy of chart-dominating, multi-platinum artists and Grammy Award winners and cumulative sales over 100 million albums worldwide, the roster includes Lil Wayne, Drake, Nicki Minaj, Jay Sean, Bow Wow, Tyga, Limp Bizkit, Ace Hood, and more. In addition, it houses imprints such as Lil Wayne's Young Money Entertainment and DJ Khaled's We The Best Music Group as well as a publishing arm Cash Money Content. Today, Cash Money Records operates as a subsidiary of Republic Records part of Universal Music Group, the world's leading music company.

ABOUT BRAVADO
Bravado is the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength.

Bravado clients include TRUKFIT, The Beatles, Paul McCartney, The Rolling Stones, Bob Marley, Lady Gaga, Michael Jackson, Justin Bieber, Eminem, Kanye West, Metallica, Katy Perry, Nicki Minaj, Guns 'N Roses, Red Hot Chili Peppers, Lil Wayne, Green Day, Black Sabbath, and The Killers, among many others.

SOURCE Universal Music Group