Casey's Cupcakes Partners With Bloomingdale's to Sell Award-Winning Treats in Select Locations

LAGUNA BEACH, Calif., March 14, 2011 /PRNewswire/ -- Casey's Cupcakes, the Southern California confection boutique and recent winner of Cupcake Wars on the Food Network, has announced a new partnership with Bloomingdale's under which America's only nationwide, full-line, upscale department store will sell Casey's Cupcakes in select locations.

Casey's Cupcakes are now available at Bloomingdale's at Santa Monica Place, Fashion Island in Newport Beach, Century City and will soon be available at the store in Sherman Oaks, California.

The partnership with Bloomingdale's and the national recognition on Cupcake Wars caps off a busy and hugely successful month for Casey's Cupcakes. On February 14, Valentine's Day, Casey's Cupcakes opened its second location in Laguna Beach, Calif. The original Casey's Cupcakes is located at The Historic Mission Inn Hotel & Spa in Riverside, Calif.

Casey Reinhardt, the daughter of Kelly and Duane Roberts, owners of The Historic Mission Inn, was inspired by her great-grandmother's homemade cupcakes and now brings the delicious flavors of her childhood to several key markets in Los Angeles and Orange counties. She grew up in Laguna Beach and spent many memorable days and nights at The Historic Mission Inn with her parents.

"I've been shopping at Bloomingdale's since I was a kid, so I am so excited to partner with one of the most recognizable department store brands anywhere," said Reinhardt. "This success has gone well beyond my expectations and I could not be happier."

Casey's Cupcakes takes design inspiration from a classic Parisian cafe with a glamorous Hollywood twist. Incorporating bright splashes of pink with classy black accents and whimsical accessories, Casey's has become a preferred spot to relax and enjoy a delightful cupcake, and the perfect place to pick up treats for the next birthday or office party, bridal and baby showers, meetings, celebrations and other quaint gatherings.

Casey's Cupcakes come in 12 delicious flavors, from the popular Rockin' Red Velvet and Sassy Strawberry to Decadent Dark Chocolate and Luscious Lemon. Each month a different "Cupcake of the Month" is featured, inspired by seasonal holidays. In addition to cupcakes baked fresh daily, the shops offer fun and flirty cupcake-themed merchandise. Casey's Cupcakes also offers signature "cupcake wedding cakes."

Reinhardt has always been passionate about business, charitable causes, and her modeling and acting career. In 2002 she founded The C.A.S.E.Y Foundation, Children's Alliance for the Success and Education of Youth in need. She has also made significant accomplishments in her acting career starring on one of MTV's highest-rated shows, "Laguna Beach: The Real Orange County."

Bloomingdale's at Santa Monica Place is located at 315 Colorado Boulevard, Santa Monica, CA 90401 and the phone number is 310-985-6400. Casey's Cupcakes Laguna Beach is located at 303 Broadway Street on Ocean Avenue, Laguna Beach, CA 92651 and the phone number is 949-715-8245. The address for Casey's Cupcakes at The Historic Mission Inn Hotel & Spa is 3649 Mission Inn Avenue, Riverside, CA 92501 and the phone number is 951-328-6908.

For more information on Casey's Cupcakes visit http://www.caseyscupcake.com and for more information on Casey Reinhardt visit http://www.caseyreinhardt.com.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Casey's Cupcakes

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