CASETiFY Taps the Work of Jean-Michel Basquiat for a New Tech Capsule

The late visionary's famous artwork finds its way to the global lifestyle brand's modern canvases, designed to support iPhones and other personal tech.

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CASETiFY

Jun 15, 2021, 04:00 ET

HONG KONG and LOS ANGELES, June 15, 2021 /PR Newswire/ -- Today, CASETiFY announced its new collection featuring the artwork of the artist, Jean-Michel Basquiat. Appearing on CASETiFY's globally-loved signature accessories, customers around the world are invited to shop the priceless works of art and iconic motifs created by Basquiat, in a new collaboration available for a limited time. Fans of the influential creator can sign up now at www.casetify.com/basquiat, joining the waitlist for priority access to the Basquiat x CASETiFY collection on launch day, June 29.

The late visionary's famous artwork finds its way to the global lifestyle brand’s modern canvases, designed to support iPhones and other personal tech.

Inspired by CASETiFY's forever mission to further self-expression and creativity, the global lifestyle brand is turning to one of the 20th century's most influential artists, Jean Michel-Basquiat, for a celebratory collection of highly designed tech accessories. Starting June 29, the latest generation of art lovers will be introduced to a new experiential canvas, with the iconic works of Basquiat appearing on a selection of premium quality tech accessories, compatible with cases for iPhones, AirPods, wireless chargers, MacBooks, and Apple Watches, retailing for $35-65 USD.

In the Basquiat x CASETiFY collection, shoppers will be able to explore a range of renowned fan-favorite art, including his most recognized works: "Self Portrait," "In Italian," "Untitled (Thor)," "Hollywood Africans," and the album cover for "Beat Bop." Additionally, the collection introduces two new case types—with Basquiat's iconic "Skull" printed on CASETiFY's first Canvas Material Case, designed to replicate the original texture of his work—and a new metallic gold-colored case, made to spotlight his famous motif "Dextrose, 1982." Bringing CASETiFY's personalized products to the lineup, fans can customize the new Biodegradable 2.0 Leather Phone Case, featuring Basquiat's beloved "Pez Dispenser" artwork, outfitted with a dedicated space to add a name or monogram to the design. As the latest matching tech accessory to join the collection, customers can complement their favorite iPhone cases with two options for Basquiat-designed Power Banks, providing a quick on-the-go charge to magnetic devices, retailing for $75 USD.

"It's rooted in CASETiFY's DNA to spotlight artists and creatives around the world, and this partnership with Jean-Michel Basquiat—an influential figure to us and so many others—is our tribute to his legacy," said CASETiFY CEO and Co-founder, Wes Ng. "Our hope is that this collection inspires a new generation of creatives to celebrate freedom of expression in both art and everyday life."

Along with a range of custom-designed cases, the collaboration also falls in line with CASETiFY's year-long 10th anniversary celebration. In honor of this milestone, CASETiFY is introducing brand new products to its portfolio each month, inspired by its CASETiFY Co-Lab partners. Debuting in this collection, customers will get the chance to shop a special "Jet Black" material Leather Case, embossed with Basquiat's infamous "crown" on a refined, pebbled surface. Marking the rare addition to the collection, each anniversary case features a special 10-year logo, crafted in gold foil for this exclusive release. The case is available for both iPhone 12 and iPhone 11 series, retailing for $50-65 USD.

To learn more about the collection and its availability online and in select CASETiFY Studio locations, please visit www.casetify.com/basquiat. For updates on products and future CASETiFY Co-Lab launches, follow @CASETiFY on Instagram, Facebook, and Twitter.

About CASETiFY

CASETiFY is the global lifestyle brand and home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY's products turn your personal electronics into stylishly slim, drop-proof accessories. Known for tapping top artists and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com.

Partnership done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.

SOURCE CASETiFY