Casablanca Fan Company launches the Custom Casablanca ceiling fan builder and invites consumers to design their dream fan.

MEMPHIS, Tenn., June 18, 2013 /PRNewswire/ -- Casablanca Fan Company, manufacturer of the world's finest ceiling fans, announced today the unveiling of their Custom Casablanca online consumer fan builder.  This one-of-a-kind fan builder visually renders the consumer's fan according to their unique specifications, and guides them through the process step-by-step to either purchase the fan or email the specifications to their local dealer.  

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Casablanca ceiling fans are known for their artful design, quality materials, innovative engineering, and flawless functionality, and the 2013 line is no different. Yet the line–touted as Simply Elegant–has been streamlined and simplified to deliver more customization options and an unparalleled consumer experience.

"Simply elegant is the perfect description," says Kyle Brown, General Manager of the Specialty Channel for Casablanca Fan Company. "We've enhanced the quality and elegance Casablanca owners are accustomed to while simplifying the line so components work seamlessly together. All of the blades, light kits and controls work with every new fan across the line. It takes the guesswork out of compatibility and gives consumers an unparalleled experience."

To showcase the line and show how truly easy it is to build your dream fan, Casablanca created the Custom Casablanca fan builder. Consumers can see their fan come to life as they choose the various design elements of their ceiling fan. Brown says, "It's so simple. In just a few easy steps, you can build a fan that truly reflects your style and meets your performance specifications." An industry first, the Custom Casablanca builder renders users' choices in real-time so they can see the fan come to life with each customizable option.

"We are very excited about the direction of the 2013 Casablanca line," says Joe Deering, Senior Vice President and General Manager, "and being able to put the power of a simplified, completely customizable line in the hands of the consumer is revolutionary in the ceiling fan industry."

The Custom Casablanca fan builder launches this week with select local retailers and with online partners Del Mar Fans & Lighting and Hansen Wholesale. To celebrate the launch, Casablanca will run a consumer Facebook contest, "Design Your Dream Fan to Win It."  The kiosk version will be available for use June 20-23 at the International Lighting Market in Casablanca Fan Company's showroom, Suite 4929 of the Dallas Market Center.

The Custom Casablanca fan builder is available online now at www.CustomCasablanca.com, http://delmarfans.customcasablanca.com, and http://hansenwholesale.customcasablanca.com.

ABOUT CASABLANCA FAN COMPANY

Founded in 1974 and headquartered in Memphis, Tennessee, the Casablanca Fan Company is dedicated to creating the world's finest ceiling fans.  Created from the highest quality materials, each Casablanca fan is designed to be a classic fixture in the home providing beauty, elegance, and superior performance day in and day out, year after year.  For more information, visit www.CasablancaFanCo.com, or call 1-888-227-2178.

ABOUT DEL MAR FANS & LIGHTING

Del Mar Fans & Lighting is an online ceiling fan and light fixture distributor with over 10 years of industry experience.  Del Mar works with the most trusted and sought after brands like the Casablanca Fan Company to provide affordable, lasting, and stylish cooling and lighting solutions.  Del Mar is known for providing quality products, outstanding customer service, unbeatable prices, and in-depth product knowledge.  To learn more about Del Mar, visit www.delmarfans.com.

ABOUT HANSEN WHOLESALE

Hansen Wholesale was the first company to bring ceiling fans and fireplace decor to the Internet. In business since 1976, Hansen Wholesale supplies ceiling fans, lighting, and fireplace decor to retail customers and wholesale buyers all over the country. The personalized attention their ceiling fan experts provide to customers continues to set Hansen Wholesale apart as well as low prices, free shipping and no sales tax. To learn more about Hansen Wholesale, visit www.hansenwholesale.com. 

SOURCE Casablanca Fan Company

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