CarWoo! MarketPlace Data Proves Japanese Cars Remain Popular But Expensive

Toyota Prius Selling Above MSRP, Honda Civic Prices Off 85% From Year To Date Lows

News provided by

CarWoo!

Jul 27, 2011, 03:00 ET

BURLINGAME, Calif., July 27, 2011 /PRNewswire/ -- According to CarWoo! (www.carwoo.com), the only true online MarketPlace for car buyers and sellers, while Japanese cars, specifically Hondas and Toyotas remain popular, their prices, although recovering remain near all time highs.

In July, Honda represented just over 20% CarWoo! transactions with Toyota claiming another 19% of those transactions.  As a percentage of the transactions for 2011, Honda is responsible for 23% and Toyota for 20%.

Prices, which began to rise in late March after the Japanese tsunami, and reached record prices in the May/June period, remain high.  The Toyota Prius is selling at nearly 0.5% above MSRP, Honda's Civic is selling at only 1.99% below MSRP, compared to 13.5% discounts in February of this year.

Discount From MSRP, 2011

Toyota-All

Toyota-Prius

Honda-All

Honda-Civic

Jan

7.43

6.18

9.62

13.08

Feb

8.60

7.53

7.68

13.54

Mar

6.79

3.41

9.27

13.18

Apr

5.32

5.11

6.24

11.05

May

3.35

-0.96

3.35

1.64

Jun

5.34

-1.10

4.14

2.20

Jul

5.27

-0.41

3.96

1.99

Toyota and Honda are projecting return to normal inventory levels in late August.

Additional information can be found on the CarWoo! Chronicle.

CarWoo! recently passed 100,000 fans on Facebook.  In celebration of this CarWoo! has launched a sweepstakes on Facebook and will give away a Honda Fit when it reaches 200,000 fans.   Details for the sweepstakes can be found at the CarWoo! Chronicle or on Facebook.

About CarWoo!

CarWoo!, as seen on The Today Show, CNN Money and other leading national media outlets, is the only online marketplace for car buyers and sellers.  It was founded in 2008 by serial entrepreneurs, Tommy McClung, Erik Landerholm and Michael Young. It is the only online marketplace where buyers remain anonymous and dealers are ensured buyers who purchase within two weeks 80% of the time. With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and is now funded by Blumberg Capital, Comcast Interactive Capital and Interwest Partners. Find us on Facebook at http://www.facebook.com/carwoo and on Twitter at twitter.com/carwoo.

SOURCE CarWoo!

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