CarSoup.com, Carfax Partner to Help Dealers Sell Cars Faster

Integrated Carfax Reports Enhance Online Listings, Boost Buyer Confidence

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Oct 05, 2010, 08:00 ET

MINNEAPOLIS, Oct. 5 /PRNewswire/ -- CarSoup.com today announced that Carfax Vehicle History Reports are now readily-available to used car buyers using its automotive shopping website. CarSoup.com (www.CarSoup.com) automatically links Carfax Reports that dealers run to the vehicles they're listing for sale. With a single mouse click, CarSoup.com shoppers can view the full Carfax Report directly from the vehicle listing for thousands of cars and trucks to help make faster buying decisions.

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"The combined power of CarSoup.com and Carfax enhances our customer experience and takes advantage of the fact that the majority of the dealers that utilize our site already subscribe to Carfax," said Larry Cuneo, President and CEO of CarSoup.com. "Having this information available for a large portion of the vehicles listed on our site will really enhance the ability for customers to research or sell a vehicle."

Including a Carfax Report as part of the vehicle listing allows dealers and private sellers using CarSoup.com to provide detailed histories of their vehicles from a trusted source. Buyers can instantly review the history information to make more informed decisions about their purchases. A logo and text indicator lets shoppers know if a Carfax Report is available for a specific vehicle. In addition, vehicles listed by dealers that have had only one owner are designated with a Carfax 1-Owner logo on the vehicle details and search summary pages.

"Carfax Reports are a staple of online vehicle listings, just like mileage, price and photos," said Dick Raines, president of Carfax. "Previous studies show that including a Carfax Report significantly impacts an online shopper's dealer choice and helps dealers sell cars faster. CarSoup.com is making it easy for automotive retailers to give shoppers the information they need to buy faster and with more confidence."

About CarSoup.com

Since 1998, CarSoup.com has provided consumers online tools to buy, research and sell cars, trucks and other vehicles. Dealers and private sellers in 83 markets across the nation display vehicles for sale on the site. CarSoup.com provides a wide range of services for dealers and other advertisers to market auto-related services and other products. To search for vehicles for sale in your area visit http://www.CarSoup.com or to become a CarSoup dealer go to: http://zip.carsoup.com/about/reqinfo.asp .

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com

SOURCE Carfax