Cars.com and Carfax Expand Partnership

New Search Option Drives More Online Buyers to Carfax-Subscribing Dealers

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Feb 04, 2011, 10:19 ET

CENTREVILLE, Va., Feb. 4, 2011 /PRNewswire/ -- Cars.com and Carfax have expanded their partnership to help dealers sell more cars online. As part of the partnership, Cars.com has enhanced its vehicle search function. Cars.com visitors now can narrow their search results to only include cars listed with free Carfax Vehicle History Reports. This enhancement makes Carfax-subscribing dealer inventories more visible to online shoppers.

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"I was looking for a commuter car on Cars.com and I found a dealer who had attached a Carfax Report to his ad," said recent used car buyer John Ellsworth of Stockton, Calif. "Based upon the information provided on the Carfax Report, I found this to be the exact vehicle I had been looking for. The next day I drove to the dealership and purchased the car."

Since 2005, Cars.com has automatically linked Carfax Reports paid for by subscribing dealers to their vehicle listings. Now, used car shoppers have a better way of saying 'Show Me the Carfax' when shopping online.

"As part of our commitment to being transparent with our customers, we provide free Carfax Reports with all of our used car listings," said Jeff Kershner, director of marketing for the Maryland-based Younger Auto Group. "We offer shoppers all of the information we'd want as consumers so they can feel good about their purchase and their decision to buy from us."

Previous independent studies prove that cars sell faster when dealers include Carfax Reports with their online listings.

"Used car buyers expect to see Carfax Reports and other important details included with cars listed online," said Larry Gamache, communications director at Carfax. "The improved search options on Cars.com give Carfax-subscribing dealers an even greater advantage to increase their online sales."

For more information, visit www.carfaxonline.com or www.cars.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

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Larry Gamache

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SOURCE Carfax