CARRERA Eyewear Launches This Season's "AFTER ALL, NO REGRETS" Communications Campaign

The CARRERA Generation are Still Having Their Say: New Images and a New Video Tell the "AFTER ALL, NO REGRETS" Life Story

News provided by

Carrera

Feb 20, 2012, 01:13 ET

PADOVA, Italy, February 20, 2012 /PRNewswire/ --

CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this season's campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/carrera/53762/

Conceived and developed by the D'Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright "AFTER ALL, NO REGRETS" headline, showcasing new amusing and thrilling situations, where CARRERA glasses are the sole protagonists.

The new pictures, which are based on web, blog and social network feedback, depict the online Carrera generation's wish list, a new list of things to do to live life with no regrets.

The young people of the "CARRERA generation" know there are no pipe dreams, just unfulfilled dreams. They're confident young people who love life and don't conform, standing out from the crowd and setting trends rather than following them.

You can stand anything except the weight of the things you didn't do, the words you never said, the love declarations you didn't make. That's why the CARRERA generation can always say: "AFTER ALL, NO REGRETS".

Alongside the advertising campaign, CARRERA's "AFTER ALL, NO REGRETS" spirit will also be shared through a video in which the CARRERA generation, for the first time ever, will have their say: they will tell us how they live their lives "with no regrets", how they seize the moment and don't miss any opportunity that comes along, for a life without regrets.

The video is a true manifesto of the "AFTER ALL, NO REGRETS" spirit and, thanks to its message's high levels of emotional content, it clearly conveys the brand's philosophy.

This worldwide advertising campaign, which will kick off in March, will appear in newspapers, magazines and online; it will naturally and rapidly spread across the Internet thanks to the use of social media networks, a targeted banner campaign, web presence on search engines and the brand's official website carreraworld.com.

Check out the new Carrera campaign on carreraworld.com

The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Credits:
Photographer - Diego Indraccolo
Director - Luigi Pane
Cinematographer - Luca Fantini
Creative directors - Federico Pepe and Stefania Siani
Deputy creative directors - Davide Fiori and Valentina Amenta