Carrefour Strengthens Business Analytics with the Addition of Location Intelligence

REDLANDS, Calif., May 22, 2013 /PRNewswire/ -- Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo. The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimizes direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.

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"Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour's data centers," says Francis Riviere, geomarketing manager at Carrefour Group.

Galigeo's Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:

• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images
• Information that can be geocoded on the fly

By representing and displaying data on interactive maps, Galigeo's geomarketing application identifies hidden trends that are not discernible in tables, charts, or other dashboard widgets traditionally used in business intelligence solutions.

"We're excited to support Carrefour with a very innovative location intelligence solution focused to help Carrefour meet its strategic challenges and help the company achieve its growth agenda," says Christian Tapia, Galigeo CEO.

"Galigeo is transforming the way companies implement marketing and sales performance applications within BI and other enterprise systems," says Simon Thompson, Esri director of commercial solutions. "Location analytics is enabling a more refined and deeper understanding of how to improve marketing and other store-level operations. It enriches data for a more intimate understanding of customer relationships, behavior, and needs."

Learn more by visiting esri.com/retail or visiting Esri booth #933 at the International Council of Shopping Centers (ICSC) RECon trade show, to be held in Las Vegas, Nevada, May 19–22, 2013.

About Galigeo
Galigeo provides innovative location intelligence solutions for superior business analytics. Galigeo software connects directly to enterprise applications, maps large-scale datasets and applies spatial processing to enhance data visualization, reporting and predictive analytics. Our solutions are focused on improving business outcomes. Galigeo customers use the solution to improve Sales Territory Management, Trade Areas Analysis and Resource Allocation, among the many other use cases. Galigeo is trusted by some of the world's largest companies and governmental organizations. For more information about Galigeo, please visit www.galigeo.com.

About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.

Copyright © 2013 Esri. All rights reserved. Esri, the Esri globe logo, GIS by Esri, esri.com, ArcGIS, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

SOURCE Esri

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