Carolinas Minority Supplier Development Council Selects V.K. Fields & Co. as Public Relations Agency of Record
CHARLOTTE, N.C., June 13, 2011 /PRNewswire/ -- In advance of launching a new strategic communications plan and hosting an annual Business Opportunity Conference focusing on supplier diversity, Carolinas Minority Supplier Development Council selected V.K. Fields & Co. as its national public relations agency of record beginning June 1, 2011.
Robyn Hamilton, president of CMSDC, said, "Supplier diversity is a core principle of sound business growth and development, and we're launching an initiative to attract more minority businesses and to assist more corporations with implementing a process to enhance diversity in supply chain management. V.K. Fields & Co. is a certified minority owned and woman-owned public relations agency with a proven track record to help accomplish our communication goals."
Although financial details of the agreement were not released, the initial scope of work includes launching MBE Central, an online community for minority businesses to access Best Practices, training webinars and industry whitepapers to help expand business opportunities. V.K. Fields & Co. also will promote upcoming CMSDC supplier diversity events, tradeshows and workshops and provide traditional media coaching and social media training.
Carolinas Minority Supplier Development Council is a membership organization of major corporations, financial institutions, government agencies and universities that operate within North or South Carolina. CMSDC promotes and facilitates the development of business relationships between its members and certified minority-owned business enterprises working to expand business opportunities to build a stronger, more equitable society. Carolinas MSDC has more than 175 corporate members and approximately 425 certified minority businesses. To view upcoming events, visit www.carolinasmsdc.org or connect on Facebook at www.facebook.com/carolinas.msdc.
For more information or to schedule an interview, contact V.K. Fields & Co. Public Relations at (919) 829-5951 or e-mail [email protected].
SOURCE V.K. Fields & Co.
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