CAROLEE Launches Unique Word Play™ Collection With Focus On Charity

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Sep 10, 2014, 12:32 ET

NEW YORK, Sept. 10, 2014 /PRNewswire/ -- Long known for jewelry that tells a story, leading fashion jewelry company CAROLEE now introduces Word Play™ Double Take bracelets, which allow a woman to "wear" her own personal story. The 70 piece collection of bracelets will be available in September at department stores and their websites, as well as at Carolee.com, and will retail at $45. Included in Word Play™ are bracelets that are specifically designed for three major charities—The Breast Cancer Research Foundation, Stand Up To Cancer and AmeriCares. CAROLEE will donate $5 from the sale of each of these bracelets to the respective charity.

Leading fashion jewelry company CAROLEE introduces Word Play(TM) Double Take bracelets. (PRNewsFoto/CAROLEE)

Each Word Play™ Double Take bangle features a unique two-sided spinning charm with a design on one side and meaningful words on the other, giving customers the opportunity to express a sentiment or mark a special occasion. The bracelets come in gold, silver, and rose-gold finishes, each with a charm embellished with crystal pave and colorful enamels. The charms tell visual and verbal stories including personal sentiments, zodiac signs, luck and even favorite pets. The charity bangles feature symbols and words that convey the charity's mission.

Joel Fivis, president of CAROLEE said, "We are very excited to launch what we believe will become cherished, collectable jewelry that allows our customers to personalize and express themselves in a fashionable way. Giving back is a big part of our heritage, so we knew we had to have a charitable component to the collection and the launch. We are really thrilled to have the opportunity to work with Stand Up to Cancer, AmeriCares and our partner for over 20 years, BCRF, as we introduce this new range to our CAROLEE customers."

Stand Up To Cancer Word Play Double Take Jewelry
Stand Up To Cancer will introduce its six-piece collection on September 5 to its live audience of over 3000 people at its bi-annual telecast live from Los Angeles and Toronto, featuring film, television, sports and music stars. The collection of three bangles and three pendants, in gold, silver and two-tone finishes features the signature Stand Up arrow on the front of the spinning charm and the words "Who do you stand up for?" on the back. The pieces will be available on the Stand Up To Cancer website, at Belk stores and Belk.com and on carolee.com. CAROLEE will donate $5 to SU2C for the sale of each piece.

Breast Cancer Research Foundation Word Play Double Take Bangle
Coinciding with Breast Cancer Awareness Month in October, CAROLEE will introduce the BCRF "HOPE" bangle with a spinning charm featuring the charity's signature pink ribbon design on the front and the word HOPE on the back. This bracelet will be sold and featured prominently in Bloomingdale's stores and on Bloomingdales.com and carolee.com. CAROLEE will donate $5 to BCRF for the sale of each one.

AmeriCares Word Play Double Take Collection
Timed for the holidays in November, CAROLEE will introduce the five-piece Word Play collection dedicated to AmeriCares. Bangles in silver and gold finishes feature a charm with a global image on the front to signify AmeriCares' reach around the world. The word "Hope" is engraved on the back. The AmeriCares collection also features a coordinating two-tone pendant and earrings in both silver and gold. The jewelry will be available at Macy's, Macys.com and on carolee.com. CAROLEE will donate $5 to AmeriCares for the sale of each piece.

About CAROLEE
Founded over 40 years ago, CAROLEE offers a full and distinctive selection of classic, modern and on-trend fashion jewelry. Seasonal and core collections are designed with the finest materials including colorful pearls, crystals, glass beads and semi-precious stones and are available in fine department stores worldwide, on their websites and at carolee.com

About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.
For more information, visit www.standup2cancer.org.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. Last year BCRF invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible charities. It is the only breast cancer organization with an "A+" from CharityWatch, and has been awarded a 4-star rating from Charity Navigator 12 times since 2002. For more information, visit www.bcrfcure.org.

About AmeriCares
AmeriCares is a nonprofit global health and disaster relief organization that delivers medicines, medical supplies and aid to people in need around the world and across the United States. Since it was established in 1982, AmeriCares has distributed more than $11 billion in humanitarian aid to 164 countries. For more information, visit americares.org

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