Carl Sorvino Joins MWW As Executive Creative Director

NEW YORK, March 24, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, announced today that Carl Sorvino has joined the firm as executive creative director, expanding the award-winning team and overseeing all of MWW's digital and creative initiatives. Sorvino, who comes to MWW from Edelman Digital, brings more than a decade of experience leading creative strategy and executing cross-channel marketing and communications campaigns for leading electronic, CPG, food service, retail, financial services and technology brands.

"Carl is a tremendous creative talent who brings experience leading digital and creative strategy for some of the most respected brands in the world, and across a variety of sectors. He will play an essential role as we continue to grow a digital practice that is already considered best-in-class," said Michael W. Kempner, president and CEO, MWW. "Carl's proven ability to help revitalize and elevate brands to compete at the top level will be a major asset to the agency and clients across all offices."

While at Edelman Digital, Sorvino served as vice president, creative director, where he led his team in the creation of multi-channel digital marketing campaigns. Previously, Sorvino led creative strategy at several agencies including Digitas, Boombox, Group DCA, Sigma Group, Hook and Loop and the Cement Bloc. Throughout his career, Sorvino has designed creative strategic solutions for clients including Unilever, Pfizer, Samsung, Heinz, The Home Depot, Ben & Jerry's and many others.

Sorvino's work has been featured in Ad Freak, Advertising Age and Adweek as well as dozens of marketing related blogs. He attended The Art Institute of Pittsburgh, the New Jersey Institute of Technology and the Savannah College of Art & Design.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.

SOURCE MWW

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