Caring.com Launches 50+ Club

SAN MATEO, Calif., April 22 /PRNewswire/ -- Caring.com is making it more affordable for caregivers to get the products they need, at the prices they can afford, through its new "50+ Club." Beginning today, members can sign up for the new deal-of-the-week program, which will offer product information and special pricing at 50 percent or more off retail for a variety of eldercare products that have been proven to help make caregiving easier.

Caring for an aging parent or loved one is a life stage when consumers need specific products that can make life easier for both the caregiver and the person they're caring for. The average person caring for an aging parent spends $5,534 per year in out-of-pocket expenses for items such as medications, safety equipment, and daily living necessities, making it difficult for caregivers to be able to afford the products they need for themselves or their loved ones.

"Deal-of-the-day websites have become popular among consumers, because they offer special promotions for what to do, eat, see, or buy in top cities around the world," said Evan Liang, Vice President of Product, Caring.com. "Caring.com is tapping into this popular trend and tailoring it to fit the needs of caregivers by making products that can help them care for a loved one more affordably, without breaking the bank."

By negotiating with retailers on behalf of its entire community base, Caring.com is able to offer special rates for popular eldercare products for one week, or while the retailer has inventory in stock. To launch this program, Caring has partnered with firstSTREET, the leading direct marketer for products targeting boomers and beyond. Products will span a variety of categories, with an emphasis on those most highly rated by other caregivers for helping loved ones living independently, with family members, in assisted living, in long-term care, or in senior living communities.

Initially, products will be picked by Caring.com, but beginning in May, products will be selected by the Caring.com community.

"There's no greater seal of approval to a caregiver than positive recommendations from others who are caring for aging loved ones. We hope members will help the 50+ Club grow and become another way for Caring.com to provide caregivers with the information and resources they need while caring for an aging loved one," said Andy Cohen, CEO and Co-Founder, Caring.com.

For more information on the Caring.com 50+ Club, visit the 50+ Club Facebook fan page or follow us on Twitter.

About Caring.com

Caring.com is a community and content website that provides people who are caring for aging parents with time-saving information to help them make better decisions. Founded in 2007 by a team of people who have taken care of their own aging parents, Caring.com is a free resource to users and is supported by advertisers. Caring.com is backed by leading venture investors, including DCM, Shasta Ventures, and Split Rock Partners. Caring.com is headquartered in San Mateo, California, and can be reached at http://www.caring.com.

About firstSTREET for Boomers and Beyond

firstSTREET is the leading direct marketer of innovative products for boomers and beyond in the United States. Their products are advertised in virtually all of America's major consumer magazines and marketed directly to their 2.5 million customers over age 65 via a monthly catalog. Additionally, their award-winning website (http://www.firststreetonline.com/) attracts over 2 million visitors per year. For more information, visit www.firststreetonline.com.

SOURCE Caring.com