Caribou Coffee Launches All-New Premium Quality Bakery Assortment as Part of a Three-Phase Food Innovation Roll Out

Introduction of new bakery will offer fans a high-quality, fresh assortment of sweet and savory baked goods

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Feb 25, 2014, 09:00 ET

MINNEAPOLIS, Feb. 25, 2014 /PRNewswire/ -- Caribou Coffee announced today the launch of a new fresh food platform designed to provide fans with a top quality assortment of food options with premium ingredients served fresh every day.

Caribou Coffee announced today the launch of its all-new bakery menu, which will provide fans with a unique, quality assortment of sweet and savory baked goods served fresh every day. Caribou will add 13 delicious new items to its menu offerings, including the Mini Donut Muffin, a creative combination of two beloved baked goods sure to satisfy both donut and muffin lovers. Made with premium ingredients, these new flavorful options are part of a three-phase food innovation roll out from Caribou, which will continue with the introduction of new lunch sandwiches and healthy menu varieties in the coming months. (PRNewsFoto/Caribou Coffee) (PRNewsFoto/CARIBOU COFFEE)

As part of the first phase of the launch, Caribou's new bakery – introduced today, February 25, 2014 – will provide guests with a wide array of fresh baked goods. While Caribou fan favorites including the Maine Blueberry Muffin and Cinnamon Coffee Cake will remain on the coffee retailer's menu, the bakery launch will bring 13 delicious, new items to Caribou coffeehouses, from artisanal Parisian Macarons to Spinach Feta Croissants and Toffee Crunch Blondies. The new and expanded food menu will offer an ideal balance of savory and sweet bites that are appetizingly fresh at any time throughout the day.

"At Caribou, we are making a commitment to providing our guests with food that matches the high standards of our coffees, and it starts today with our bakery launch," said Michele Vig, VP of Marketing for Caribou Coffee, "Our new bakery assortment is just the first phase of revamping our food in 2014. The second and third phases of food innovation will provide our guests with new hot lunch sandwiches as well as green salads, wraps, fresh fruit and vegetables, snack boxes and healthy menu options."

Starting today, Caribou coffeehouses will begin offering the following new bakery items for fans to enjoy:

Mini Donut Muffin
Mini Cupcakes
Mini Chocolate Chip Cookie
Chocolate Croissant
Butter Croissant
Toffee Crunch Blondie
Triple Chocolate Brownie
Parisian Macarons
Mini Oatmeal Cookie
Spinach Feta Croissant
Raspberry Bar
Sticky Bun
Lemon Tart

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
[email protected]

Photo: http://photos.prnewswire.com/prnh/20140225/NY71309

SOURCE Caribou Coffee