Caribou Coffee Gives Washington, D.C.-Area A Premium Coffeehouse Experience

MINNEAPOLIS, July 9, 2012 /PRNewswire/ -- Caribou Coffee Company, Inc. (NASDAQ: CBOU) announced the latest addition to its Washington, D.C. area family: a new coffeehouse located in Vienna, Va. in Fairfax County. With this opening, Caribou Coffee – which is the second largest company-operated premium coffeehouse retailer in the United States – will introduce its distinctive beverages and warm and inviting coffeehouse environment to the Vienna area for the first time.

Caribou Coffee's Vienna coffeehouse, which is located at 332 Maple Avenue East, officially opened its doors on Friday, July 6, 2012, and will celebrate its arrival in the community with an exciting Grand Opening event Saturday, July 14 from 5-8 p.m. ET.

"We're thrilled to be kicking-off year two of new store growth by introducing our unique offering to the Vienna, Va. community," said Alfredo Martel, senior vice president of marketing and product management. "We're projecting a 10-12 percent increase in new coffeehouse openings throughout 2012, so joining a vibrant community like Vienna, where fans may not have had a chance yet to sample the differentiated Caribou experience, feels like a great place to start." 

Like all Caribou locations, the new coffeehouse will provide fans with a comfortable and cozy coffeehouse experience that is authentic to the Vienna community, including decor inspired by the neighborhood, like a theatrical, Vienna-themed community table and "Grand Poobah" chair. The community table is designed to foster friendship by bringing guests together in the central hub of the store. Additionally, like Caribou coffeehouses across the country, the Vienna location will offer the highest quality handcrafted products, including 100 percent Rainforest Alliance Certified™ coffees and espresso, beverages made with real, all-natural chocolate, wholesome breakfast offerings and all-new sparkling teas and juices.

To mark the opening of this new location and reward fans with an extraordinary social media experience, Caribou Coffee has also launched its first-ever "Tweet-to-Win Free Drinks For a Year Sweepstakes," which offers fans from the Vienna community the chance to win a year's supply of free Caribou beverages.

To participate in the sweepstakes, Caribou Coffee fans can simply show their excitement for the new location by tweeting with the hashtag #CaribouVienna during the contest period, which ends on July 13, 2012. Fans can also find out more about the contest and the Vienna location by visiting the coffeehouse today. Additionally, Caribou will be distributing vouchers good for one free coffee of the day to fans throughout the Vienna area. Five "Tweet-to-Win Free Drinks For a Year Sweepstakes," winners will be announced at a special Grand Opening event at Caribou Coffee in Vienna on July 14, 2012. To learn more about this sweepstakes and view the full contest rules, fans can visit: www.cariboucoffee.com/vienna.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 1, 2012, the Company had 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:

Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
[email protected]

SOURCE Caribou Coffee Company, Inc.

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