Carhartt Supports Craft Brewers As Official Apparel Sponsor Of Brewers Association

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Apr 01, 2014, 10:30 ET

DEARBORN, Mich., April 1, 2014 /PRNewswire/ -- Carhartt, America's legendary work wear brand since 1889, today announced a deal to become the official apparel sponsor of the Brewers Association, a trade association representing small and independent American craft brewers. As a long-time leader in work wear, Carhartt is a trusted brand in breweries across America that rely on durable gear to outfit and protect hardworking artisans.

"Although hard working men and women have been brewing beer in this country for as long as anyone can remember, right now there is a renaissance, a renewed enthusiasm and a great respect for the artisan who, through hard work and skill, can transform raw ingredients into the perfect pint, " said Tony Ambroza Vice President of Marketing at Carhartt. "The authenticity of that process and the craftsmanship of the people who do it resonates deeply with us at Carhartt. Our partnership with the Brewers Association is one more way we can honor and celebrate hard working Americans who hone their trade into a skill."

Carhartt will be an active participant in the Craft Brewers Conference & BrewExpo America^® (CBC) in Denver April 8-11. Presented by the Brewers Association, CBC is the largest industry event, and the only one that serves both brewpubs and packaging breweries.

"Partnering with Carhartt makes a lot of sense to us because both the Brewer's Association and our membership share the same values that Carhartt personifies- the importance of hard work and a great respect for those who work with their hands," said Paul Gatza, Brewers Association Director. "Many of our members are hardworking, independent, family-owned U.S. brewers who appreciate Carhartt's U.S.-based family-owned business and work clothes."

BrewExpo America is the premier trade show for craft brewers, allowing exhibitors and buyers to develop profitable business relationships, and helping brewing and brewery restaurant professionals encounter the latest and the best products and services that industry vendors have to offer. The 2014 CBC also serves as home to the World Beer Cup^® (WBC), often referred to as "The Olympics of Beer Competition." As the world's largest global beer competition, WBC creates greater awareness about different beer styles and flavors while promoting international brewing excellence.

About The Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup^®, Great American Beer Festival^®, Craft Brewers Conference & BrewExpo America^®, SAVOR(SM): An American Craft Beer & Food Experience and American Craft Beer Week^®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today's craft brewers and homebrewers. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA's American Homebrewers Association.

About Carhartt, Inc.
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,000 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

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SOURCE Carhartt