CARFAX Car Listings Approved for GM's IMR Turnkey Program

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Apr 22, 2024, 13:00 ET

New Collaboration Helps GM Dealers Save Time, Stretch Budgets

CENTREVILLE, Va., April 22, 2024 /PRNewswire/ -- CARFAX is pleased to announce General Motors (GM) has approved CARFAX Car Listings as an in-Market Retail (IMR) Turnkey Product.

This means that GM dealers, including Chevrolet, Buick, GMC and Cadillac, can now leverage IMR Turnkey for CARFAX Car Listings, allowing dealers even more opportunities to stretch their advertising budgets.

This collaboration is a significant one for GM dealers, GM and CARFAX, said Daniel Ramsdell, Executive Manager at John Thornton Chevrolet in Lithia Springs, Georgia.

"Teaming up with CARFAX is a game-changer for GM dealers. It means boosting our online visibility and tapping into the massive pool of over 25 million shoppers browsing CARFAX.com every month," Ramsdell said.

Consumers will be connected with reputable dealerships and be able to select their GM new, used, or Certified Pre-Owned (CPO) car, with the added confidence of the CARFAX Vehicle History Report available on every used and CPO listing.

"We're thrilled to work with GM as an approved IMR Turnkey vendor," said Gregg Cleary, CARFAX's Vice President for Dealer Business.

"By leveraging IMR Turnkey for CARFAX Car Listings, dealers will free up digital marketing budgets and time, allowing them to focus more on helping confident, ready-to-buy CARFAX consumers with their purchase," he said.

To learn more about how CARFAX Car Listings can benefit your dealership, visit carfaxfordealers.com.

About CARFAX

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX^® vehicle history information. The expert in vehicle history since 1984, CARFAX provides CARFAX Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX Vehicle History Report to consumers and the automotive industry. CARFAX owns the world's largest vehicle history database and is nationally recognized as a top workplace by The Washington Post. Shop, Buy, Service, Sell – Show me the CARFAX^®.

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

SOURCE CARFAX